We had the good fortune of connecting with Pablo Apiolazza and we’ve shared our conversation below.

Hi Pablo, what was your thought process behind starting your own business?
I wanted to do what I loved, and leave an impact. I felt that the digital medium has endless possibilities to enhance communication between humans and that the quality of messages helps people to understand each other better.

I have a very transversal experience, combining technical knowledge from visual effects, with strategic skills from advertising, and the artistry of filmmaking. At the moment I couldn’t find a company that combined the three the way I wanted, so I decided to create it.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
In APZmedia we combine art, strategy, and technology, to make the ordinary, extraordinary. We are proud to have beaten the biggest agencies in the world, for international top-tier clients like Inter F.C., Zeiss, Illy, Oracle, and Danone. All being really small.
Our signature is that we put critical thinking, technical prowess, and art into what we do for our clients, showing them more efficient and creative ways to achieve their goals.

It’s not easy. It takes a lot of effort and, most of all, patience and humility. Success can get in your head and you might feel that your output is enough to get to the top, but it’s not as easy or as fast, and in any moment things can change, regardless of who you are or what you do.

It’s hard to push innovation in some sectors, people are afraid of change, even when they desperately want it. Big brands move slowly, and small brands aren’t as resourceful, but we strive by treating all of them equally. We look for the best outcome with what’s available. And that’s really appreciated.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I was born in Buenos Aires, so my favourite week would be there. Mondays I’d go to La Bomba de Tiempo, at Konex Cultural Center. Best music fusion concert ever with percussion and a different guest every monday.
Days may vary but the rest of the week I’d visit the tango scene. La Catedral, La Biruta, Salon Canning, each one has its own personality and charm.
I’d go to Corrientes street to look for books, old comic books or even CDs/LPs to discover something I probably have no idea exists. Buenos Aires can be quite magical.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate this shoutout to my parents, that put so much effort and love into raising me and giving me the tools and education to understand better the world. I want to thank some teachers that managed to convey eloquently the wonders of filmmaking. The beauty and power of the craft. To the late Oscar Carballo, that in a dark projection room showed us the genius of Stanley Kubrick. To Mario Ancewicz, for the trust and the opportunity to break into a business as tough as advertising from such a young age, and to my colleagues and clients for the trust in what we do.
The biggest shoutout goes to my wife, Federica Raffin, for joining me in all these adventures learning and growing together, both in life and at work. None of this would’ve been possible without her.

Website: apzmedia.com

Instagram: instagram.com/apzmedia

Linkedin: https://www.linkedin.com/in/pabloapiolazza/

Facebook: facebook.com/APZmedia

Image Credits
APZmedia srls

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