We had the good fortune of connecting with Paige Russell and we’ve shared our conversation below.
Hi Paige, what’s your definition for success?
I consider myself successful if I am continuing to evolve and push the boundaries of my art. Stagnancy is the enemy of artists. I need to constantly try new mediums, applications, techniques in order to feel like I’m moving forward, regardless of financial gain.
Alright, so let’s move onto what keeps you busy professionally?
Most of the work I make is using some form of cutouts, whether its construction paper or fabric. I love using simple shapes and lots of color to tell a story and create beautiful objects, primarily bandanas and rugs. I started ELOI in 2014 and have been so fortunate to find warm reception since. I wouldn’t say it’s been easy, but whenever it does get tough and I start thinking about finding a desk job instead I just remind myself to have fun with it and that mistakes and hard times in business are integral to long term learning and success.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’d take them hiking at Chantry Flats, take the train to Union Station for oysters, drinks, and shuffleboard at Imperial Western then Kismet for dinner. We’d take lots of walks around my neighborhood (Mount Washington, it’s beautiful), and drink too many Spicy Palomas from Home State. I’d also take them shopping at Mondo Mondo and Prelude & Dawn in Highland Park for gorgeous jewelry and delicious smelling candles.
Who else deserves some credit and recognition?
I adore my customers. They are so loyal and encouraging and I’m so grateful for each and every sale, it pushes me to keep creating and validates my work. I still can’t believe that this is my full time job, I’m really full of gratitude!