We had the good fortune of connecting with Paolo Rosicarelli and we’ve shared our conversation below.
Hi Paolo, can you walk us through the thought-process of starting your business?
PMSPrioritizingMySelf 2020. What a strange, difficult, and transformative year…
With the devastating human and societal impacts of this year’s many challenges, I felt a transcendent need to plant a seed of positivity and hope for the future. For me, one of the paramount themes of 2020 has been the strength of women as well as their boundless and instinctual dedication to family and society. While last year has impacted all of us, women have been disproportionately burdened, prompting more than 25% to evaluate leaving the workforce. This exodus will likely have a lasting impact for future generations, could reverse some of the gender parity gains made in the past decade, and will have broader implications for overall social inequities.
That’s why I founded PMSPrioritizingMySelf, where the mission of PMSPrioritizingMySelf is to celebrate and honor women while lifting up those typically marginalized by social injustices. PMSPrioritizingMySelf is the first truly not-for-profit fashion company in which women from all walks of life are the designers, and all profits are donated to a charity of the designer’s choosing.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am a versatile creative with over 20 years of diversified womenswear design experience, ranging from haute couture to contemporary, with demonstrated experience in leading and mentoring high-performing design teams. I worked for Giorgio Armani as well as Dolce and Gabbana among other famous brands. After the challenging year that we’ve all experienced, I had the needs to build a brand that it is uplifting spirits and providing a platform for engagement. Purchase a t-shirt knowing that all proceeds go directly to a women’s cause chosen by each designer.
PMSPrioritizingMyself is also, becoming a platform that future small independent women in business can collaborate their ideas in creating products that they believe in resulting in new launches coming soon.”
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
For sure I will take my friends to a culture tour in LA, first stop will be the LACMA museum followed to the Broad museum. I will plane a night at the Disney concert Hall followed with dinner at the close restaurant Otium.
One day we will spend in the West side in Venice beach, a nice walk on the Venice canals followed to a brunch at Grey White restaurant, and shopping in the trendy Abbot Kenney with dinner at Gjelina
And for sure one day will be dedicated to hiking, and discoreve the different hiking side that Los Angeles offers, from the Runyon Canyon to the Hollywood Sign via Canyon Drive in Griffith Park
Last but not list, a full day of vintage shopping, first stop will be at my favorite spot at Recess and after Decades and The Way We Wore. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to thank 3 straordinary women that belived in the PMSPrioritizingMySelf from day one and they are the first designer that are be involeved in the louch for our mission:
Nicole, a young independent woman, born in the US with strong ties to her Armenian roots, has chosen to donate all profits from the sale of her design to Kooyrigs Project, Kooyrigs means sisters in Armenian. The core mission is to support the global Armenian network through grassroots humanitarian initiatives and educational campaigns.
Kerry, a LGBT and civil rights activist, also known as DJ Kerry in LA’s underground music scene, has chosen to donate profits from the sale of her design to S.H.E. LA. The core mission is Supporting, Healing and Empowering Los Angeles women of color, linking women to preventative healthcare services and treatments.
Linda, mother to 3-year-old Aria, grew up with the mantra, maybe even mandate, that education empowers women. This is why all profits from the sale of her design will be donated to The Pad Project, where the core mission is to break down barriers to education and economic independence via menstrual equality.
Other: Website: www.pmsprioritizingmyself.com email: firstname.lastname@example.org