We had the good fortune of connecting with Phillip Ly and we’ve shared our conversation below.

Hi Phillip, we’d love to hear about how you approach risk and risk-taking
When I think about risk, I think of how it’ll always be there if you have a goal or dream you’re chasing after. If I didn’t take the risk of starting my own company when I was fresh out of college, then I would’ve been left wondering what could’ve happened. At least with taking the risk, you give yourself the chance to succeed.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
If it’s one thing that sets us apart from other rolled ice cream shops, it’s our culture. When you step into Swirlz creamery we treat you as a guest of our own home. Never a transaction, ever. We got into the people business to serve ice cream–people come first, ice cream is second. That’s why we’re one of the few rolled ice cream shops in the nation to have a full 5-star rating on Yelp.

The one thing I’m most proud of and helps recharge my batteries so to speak is the team. All of the effort and hardwork our current and past team members have devoted to the brand has been amazing. We strive to be a place where we are a developer of people. I’ve seen so many past and current team members grow and become closer to the people that they’re suppose to become, and that’s been the most rewarding experience I could ask for! A close second to this would be seeing families, friends, and strangers bond and create memories through a cup of ice cream at Swirlz Creamery.

Any business is going to be hard and will require an undertaking of risk. There were so many challenges that I had to face being that I didn’t go to culinary school nor did I possess hospitality experience before taking on this journey. Being solution focused and relentlessly looking for ways to improve allowed us to overcome these challenges–trust me, it wasn’t easy and at times it sucked. Reason I believe why it sucked at times was because there’s a lot of self-reflection that goes into entrepreneurship. You have to be able to set aside your ego and face the facts that you may not have all the answers. Above all, it’s a lonely path when starting up your own company; it’s not for everyone. The beauty of it all, I believe, is how you decide if you want the business to change. If you don’t have all the answers, you can find them. If you’re stuck feeling like you’re alone in your journey, you could find like-minded people through masterminds and network with them–you’d be surprised to know how many other business owners feel exactly the same way you do when you start asking about their experiences. Whatever it is, no matter how you’re feeling at the time, there’s always a solution to your challenges.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Swirlz Creamery – the best rolled ice cream shop in town (shameless plug) Rose City Pizza – artisanal pizzas with unique flavors
CHICHA San Chen – for craft boba

Who else deserves some credit and recognition?
My mother Linh Ly and sister Shirley Ly.

Darren & Nancy Manzari, Donald Burns, Vicki Cisneros, Cynthia Stewart, and all other wonderful people I’ve met through our mastermind calls.

Website: www.swirlzcreamery.com

Instagram: https://www.instagram.com/swirlzcreamery/

Facebook: https://www.facebook.com/swirlzcreamery

Yelp: https://www.yelp.com/biz/swirlz-creamery-san-gabriel

Other: www.toasttab.com/swirlzcreamery

Image Credits
Swirlz Creamery, Inc.

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