We had the good fortune of connecting with Radina Veliova / Krissi Koch Radina Veliova / Krissi Koch and we’ve shared our conversation below.
Hi Radina Veliova / Krissi Koch, what is the most important factor behind your success?
As long time foodies, healthy and delicious food is very important for us; in the end ‘you are what you eat’. Especially in times like these, where dining out has never been harder (if even possible), we wanted to bring a restaurant like experience into every personal kitchen. VK Pumpkin Seed Oil stands for quality, taste, health, and culture. We wanted to share this Austrian specialty with the rest of the world, starting with California. Quality – VK Foods represents quality and commitment to the highest of standards in oil production. Only the best pumpkin seeds with the richest flavor are used for our oil production. All of our oils are cold-pressed and bottled in high-quality glass bottles for maximum taste and long-lasting shelf life without preservatives. Quality you will taste! Taste – Unlike any other, VK’s Pumpkin Seed Oil is mild nutty in flavor, rich green color, and viscous consistency make this oil a gourmet addition to any foodie kitchen and the perfect finish to your meal. Health – It is not only incredibly tasty, but also packed with valuable nutrients such as healthy omega fatty acids, antioxidants and much more. Culture – Back home in Austria and Germany we use PSO on a daily basis; a topping that promises a perfectly round and flavorful finish for soups, salads, meats, fish, and even desserts! With any great adventure, you have to REALLY believe in what you’re doing. You need to stand behind your product as it is a reflection of your personal brand and business. This is the foundation on which we build our products and are proud to say that VK Pumpkin Seed Oil exceeds our expectations in quality, taste, and design and we are excited to share it with the rest of the world. VK Pumpkin Seed Oil is available in our virtual store, Amazon, and in a number of local stores. Visit our webpage vk-foods.com for more information.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We are proud that we are able to build a business, stemming from one singular strong concept. Then act on this concept, perform the steps needed to be done to bring our product to life, (Product Sourcing and Development, Branding, and finally Import Logistics) and most importantly, make it accessible to consumers.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
A perfect day would definitely be a trip to the beach with a homemade picnic (and our VK Pumpkin Seed Oil, of course). Followed by a walk through Abbot Kinney in Venice, and wrapped with a sunset at The Griffith Observatory. As a late dinner, we might wine and dine at one of our favorite vegan spots such as; Crossroads, Sage, Nic’s, or Gracias Madre
Who else deserves some credit and recognition?
Krissi and I have an incredibly supportive circle who believe in us, our visions, and ideas for VK Foods. We love to share and talk about future projects as well as get inspired by other people’s successes and hard work. In addition to our love of food, we also share a great passion for self growth and frequently exchange books, ideas, and personal experiences. One book that we both love is ‘the 4 agreements’ by Don Miguel Ruiz. Following these 4 very simple agreements on a daily basis is a perfect reminder of how important attitude is for creating your own reality.
photos taken by us