We had the good fortune of connecting with Rafael Capiro and we’ve shared our conversation below.
Hi Rafael, any advice for those thinking about whether to keep going or to give up?
Having a business, in some ways, is like being in a committed relationship. When you are emotionally invested, it can be hard to know exactly when the right time to walk away is. If the business is part of the dreams and passions that you have, that can push you to a high level of achievement, or it can blind you and lead you to financial ruin. I don’t like walking away, unless I’m leaving as a winner, but there have been a few times in my life where I have been totally overextended in unsustainable circumstances. I’m referring to a time in my life when I was running two separate businesses. I felt strongly about the mission of the business, but the non stop staff, customer and landlord issues, combined with the small profit margin we achieved in the first three years, made it pretty obvious that going back to running one business would immediately improve my quality of life. If you’ve ever worked 7 days a week for 3 years with a new gigantic problem to solve almost every week, you have some idea of how I felt. This was the first time that I had hit my limit. I learned a lot about my strengths and weaknesses as an entrepreneur and greatly revised my approach to scaling a business. At the end of it, I felt like I had just gotten out of a bad relationship and felt a rush of excitement for all the possibilities of the future. The decision was a simple cost/benefit analysis. Just keep in mind that when doing your own analysis make sure you factor in the impact to your personal relationships, physical health and mental sanity into the cost.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I have a private fitness studio located in Palos Verdes called Truth Fitness (est. 2007) and have recently launched a new brand called Home Coach Fitness, which is an online fitness coaching service. At Truth Fitness, we offer highly customized private training. Some of things we deal with include: athletes of all ages with specific performance goals, post-rehab conditioning, core strength/posture/movement mechanics training, seniors who want to maintain functionality as they age and every once in a while we get the more common weight loss/aesthetics client. I got to where I am from being great at what I do, but always reminding myself that I’m far from knowing everything and must continue to learn. I have a high tolerance for risk, uncertainty and long work days. I have good in-person people skills, meaning that I can adjust my communication style and training approach to increase my effectiveness as a teacher and make people feel comfortable. I’ve done a decent job of reading the fitness/wellness market and adapting effectively to stay relevant. I don’t know anyone who says running a small business is easy. The challenges can be numerous and unpredictable. You have to know when the right time to dig your heels in and push hard is and when the right time to be flexible and adapt to correct your path is. Nobody can give you the road map. You just have to prepare to best of your ability, be ready to make a few personal sacrifices and then jump. I’m really excited about my new brand, Home Coach Fitness. The mission is to provide a more premium online coaching service compare to other fitness apps by providing customized and progressive fitness regimens and direct communication with an actual certified trainer. For more info, check out our website: homecoachfitness.com
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If I had friend in town that I was going to entertain, here are the places we would go (not in any particular order): Paradise Cove in Malibu for breakfast, drive through the Angeles Crest Forest, drinks at the Intercontinental Hotel to see downtown, drinks at the Mondrian Hotel for the city view, jazz at the Bluewhale club in Little Tokyo, Porsche Experience track in Carson for some adrenaline, and dinner at Petros in Manhattan Beach or Fogo de Chao in dtla.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to thank all of my current and former clients. Trying to help them achieve their goals has driven me to continuously seek out new knowledge and grow as a trainer.