We had the good fortune of connecting with Ranay Daye Orton and we’ve shared our conversation below.
Hi Ranay, we’d love to hear about how you approach risk and risk-taking
We take a risk by walking across the street, driving in our car, eating a piece of chicken so we might as well take the risks that will put us in a better position to live a full, purposeful life. To sum it up, we take the biggest risk by not choosing to take more risks. The reason most people don’t take more risks is due to the fear of failing, but the reality is that failure and success are not mutually exclusive. You can’t have one without the other so you have to go through “failures”, or I like to call them learning experiences, to get to the highest level of success for yourself, PERIOD. The biggest “risk” of my career was leaving the “security” of my sales position with an amazing Fortune 500 company to fully pursue and execute my business, Glow by Daye. The “what ifs” ran rampant in my head but at the end of the day, I knew I needed to leave “good” to grow into “great.” I’ve always known I wanted to be a successful entrepreneur by bringing value to the world so really what is the risk in stepping closer to your dream. The real risk would have been to stay in my comfort zone and always wonder “what if?” Now that would have been the biggest risk of my life. Taking that calculated risk has taught me a lot about myself and how I want to approach my business as well. Taking calculated risks force me to think through what is the intention of me taking this risk and what is the worst case scenario. If my intention is something I respect and the worst-case scenario is something I can survive, it makes it much easier to act.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Glow by Daye is a healthy hair care brand providing easy and functional solutions to help manage and maintain textured hair and versatile styles at home and beyond. Glow by Daye’s products are designed to make life simpler and easier for those with natural hair. What truly sets us apart is that we really do care about the journey that our customers are on when they are searching for the products we provide. We exemplify this care through 2 main ways, the first being our products’ design and quality is made to live up to a certain standard. In all my years, many of the products that Glow by Daye has now recreated were marketed to women like myself but the quality was minimal and never intended to fit the versatility of styles that those with natural, textured hair might have. The second way we truly care is the overall customer experience. It was important for Glow by Daye to feel like we are truly there to support you in your journey the best way we can and stand behind the quality of our products. So that is why we back out products up with both an automatic warranty and our “Glow Guarantee” to ensure that you have a good experience with anything in our catalog. I believe this “care” and respect that we have for our products and our customers have helped us get to where we are today as a company. Integrity goes much further than trends so focusing on my brand’s true mission of helping to make our customers’ lives easier has allowed us to develop a reputation that we would like to carry forever. It definitely was not easy and the biggest challenge for me has been learning to let go. As we grow, finding the right talent and help that is aligned with your vision and also very good at what they do has been a challenge especially on an emerging, self-funded brand’s budget but I am learning that the right people can be found or even show up as long as you stay discerning, stay transparent from the beginning, and continue to build company culture.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Definitely doing a beach day in following by a nice dinner near Santa Monica Pier, fave is Del Friscoes Grille. We would get some exercise by hiking Runyon Canyon one day and following up with some yummy breakfast at the Griddle or Blu Jam Cafe. I love taking in the sights and views of the city so we would make a trip to maybe Griffith Park or the Getty and possibly set up a chill picnic. If kiddos are involved depending on the ages, it would be cool to do a trip to Universal Studios, I haven’t been in soo long.
Who else deserves some credit and recognition?
Ooooh this question is so loaded for me as I honestly feel there are so many people along my journey up until now but for the sake of brevity, I would love to dedicate this shoutout to my family. I have been very fortunate to be born into a family where they have also become my best friends and then be blessed to go one and marry my best friend. The people closest to me have really helped guide and shape me as a person and support me to play the many roles I play in life. My mother and father were instrumental in helping me to shape the confidence in myself that I can do all things if I put my mind to it and provided me the support especially growing up to try new things and being comfortable with failing to get to your desired results. I call myself lucky to be the last of my 4 siblings, because I had a front-row seat to some amazing role models in my older siblings, taking risks to leave our hometown of Gary, IN, and pursue their dreams at an early age. In a sense, they gave me permission to dream big and not be afraid to go after it in the way that they live their lives. And then my husband, who through his own uphill battles has inspired me to be relentless in the pursuit of my vision and dreams and supports me like no other especially with our 2 adorable boys as life stays hectic.