Meet Refugio Refugio Rodriguez | CEO REFISNACKS TM

We had the good fortune of connecting with Refugio Refugio Rodriguez and we’ve shared our conversation below.

Hi Refugio, what principle do you value most?
Kindness is the value that matters most to me, and for a simple yet profound reason – it is how I navigate this universe. In a world where countless individuals can pass us by like strangers in a crowded room, it only takes one person to extend a hand, show compassion, and believe in us to make a world of difference. Kindness transcends barriers and connects us on a fundamental level, reminding us of our shared humanity. It has the power to uplift spirits, heal wounds, and create a ripple effect of positivity. This principle is a guiding light in my life because it reminds me of the transformative impact one small act of kindness can have, not only on the recipient but also on the giver. Through kindness, I find my path in this complex world. It fosters a sense of empathy, unity, and genuine connection in an often disconnected universe. It is a beacon of hope in times of darkness, a source of strength when faced with adversity, and a driving force behind the meaningful relationships I cherish. It is through kindness that I believe we can create a more harmonious and compassionate world, one small act at a time, making this world a better place for all who inhabit it.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My story begins in the middle of the Covid-19 pandemic. I was a full-time college student and my goal was to graduate and apply to Law School right away. During that time, I helped my mom’s home base business every weekend and worked two jobs during the week. Unfortunately, due to covid-19, I lost both of my jobs and I could no longer afford to continue school since I had to help my family even more. Luckily, coming from a family of hard-working entrepreneurs in which we have always found solutions to any given problem, I was greatly inspired and decided to start my own business. “Like so many others, the pandemic was difficult on my mental health. I became inspired by my purpose to bring happiness to my friends, family, and those who surround me. I wanted to share something I enjoyed in my younger years…including my message against bullying by showing kindness to others, pushed me to tell my story, and thus, RefiSnacks was born”.

I’ve always had big dreams and aspirations and the pandemic was not going to stop me! I started selling because I felt the need to create something to support the life I desired. A life where kindness led the way no matter whether I was going to become a lawyer or an entrepreneur. I had a purpose to bring happiness with something that brought me joy as a child, something that no matter the situation, you could pick it up and enjoy like delicious chamoy candy!

RefiSnacks TM was created in 2020 in the city of Palmdale, California by Refugio (Refi) Rodriguez. We are a self-started vegan chamoy candy business serving all of Los Angeles County and surrounding areas. Our objective is to promote the movement of kindness to the world with our delicious One-Of-A-Kind “Original Wet Candy.” We enjoy bringing the small business community together to showcase a platform with what they are truly passionate about. We do this by hosting fabulous events, promoting our brands alongside many other amazing small businesses, and bringing together the community of the Antelope Valley and surrounding areas. RefiSnacks “The Original Wet Candy“ is always looking for opportunities to grow, expand, and inspire, to one day be strong enough to become a household name!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
f my best friend were visiting the area for a week and I wanted to show them the best time ever, I’d plan a diverse itinerary that includes a mix of local attractions, great food, and exciting experiences. Here’s a sample itinerary:

Day 1: Arrival and Local Breweries

Morning: Welcome your friend and check them into a comfortable hotel or Airbnb.
Lunch: Head to a local brewery like Lucky Luke to kick off the trip with some craft beer and delicious food.
Afternoon: Explore the city’s downtown area, take a leisurely walk, and get a feel for the local atmosphere.
Dinner: Enjoy dinner at a popular restaurant known for its regional cuisine.
Day 2: Outdoor Adventure

Morning: Start the day with a hearty breakfast and then go for a hike or outdoor adventure in a nearby national park or scenic area.
Lunch: Pack a picnic and enjoy it in the midst of nature.
Afternoon: Continue your outdoor exploration with activities like hiking, biking, or wildlife spotting.
Dinner: Return to the city and dine at a cozy local spot with a great ambiance.
Day 3: Cultural Exploration

Morning: Visit a local museum or art gallery to learn about the area’s history and culture.
Lunch: Try an international cuisine restaurant for a change of flavors.
Afternoon: Explore historical sites, architecture, and maybe take a city tour.
Dinner: Head to a trendy district with diverse dining options for a fun evening.
Day 4: Day Trip

Morning: Take a day trip to a nearby picturesque town or natural wonder.
Lunch: Try the local specialties in the day trip destination.
Afternoon: Explore the day trip location, perhaps with a guided tour or by renting a kayak, bike, or other equipment.
Dinner: Return to your home base and have dinner at a highly-rated restaurant.
Day 5: Relaxation

Morning: Start the day with a leisurely breakfast and then spend the morning at a spa or wellness center.
Lunch: Enjoy a light and healthy meal.
Afternoon: Explore a local park, botanical garden, or beach for relaxation.
Dinner: Savor a fine dining experience with a view.
Day 6: Active Adventure

Morning: Engage in an active adventure like zip-lining, rock climbing, or water sports.
Lunch: Refuel with a meal from a local food truck or street vendor.
Afternoon: Continue your active adventure, or try something new, like a scenic helicopter tour.
Dinner: Dine at a restaurant known for its live music or entertainment.
Day 7: Farewell and Local Favorites

Morning: Have a leisurely breakfast and explore the local farmers’ market or boutique shops.
Lunch: Enjoy the area’s famous street food or a sandwich from a popular deli.
Afternoon: Visit a scenic viewpoint or a historic landmark you may have missed.
Dinner: End the trip at Lucky Luke or another local brewing spot to reminisce about your amazing week.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There’s a name that holds a cherished place in my heart, and it’s Lucky Luke Brewing Co. When it comes to the question of who deserves my most heartfelt shoutout, they are the unequivocal answer. This local brewery isn’t just a business; it’s a beacon of hope, a source of inspiration, and the driving force behind my dreams. Their belief in my vision, their unwavering support, and their willingness to take a chance on me have had a profound impact on my life.

Lucky Luke Brewing Co didn’t merely give me the opportunity to present my special and carefully crafted product to the local community; they opened the doors to a world of possibilities. I remember the moment when they agreed to collaborate with me, the rush of emotion that surged through me was overwhelming. It wasn’t just about business; it was about sharing a passion and a dream. This brewery became the canvas on which I could paint my vision and share it with thousands of locals.

What sets Lucky Luke Brewing Co apart is not just the quality craft beer they brew but the sense of community they foster. With locations in Palmdale, Lancaster, and Santa Clarita, they’ve become an integral part of the lives of those who share a love for meticulously crafted brews. They bring people together through their devotion to the art of brewing, and their warm and welcoming spaces are where lasting memories are made. The impact they’ve had on my life goes beyond business, transcending into a deeper connection, a shared journey of passion and creativity.

Their impact on my life is immeasurable. Through collaborations, events, and the special catering opportunities they’ve provided, I’ve seen my dreams come to life. It’s not just about success; it’s about the people behind the scenes who believed in me when I needed it the most. Lucky Luke Brewing Co has been my guiding star, my mentor, and my partner in this incredible journey. Their unwavering support and belief in my vision have been a source of inspiration, pushing me to be the best version of myself.

As I raise a glass in their honor, the tears well up in my eyes, not only from the profound gratitude I feel but also from the realization of how one place, one group of dedicated individuals, can change the course of a life. Lucky Luke Brewing Co, you’ve impacted my life in ways I could never have imagined, and for that, you deserve all the recognition and credit in the world. You’ve touched not only my life but the lives of countless others, turning dreams into reality and creating a community where craft beer is not just a beverage but a work of art. Cheers to you! 🍻💕

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