We had the good fortune of connecting with Rembrandt Flores and we’ve shared our conversation below.

Hi Rembrandt, what is the most important factor behind your success?
I think one of the most important factors behind my success is my ability to reinvent throughout my career. Our world is constantly changing but the pace of change has increased exponentially. The way we adopt and adapt to new technology far outpaces 10 or 20 years ago so if we don’t change with it, then we will just get left behind and become obsolete. I choose to NOT be obsolete!

What should our readers know about your business?
EFG is a full service entertainment marketing and communications company headquartered in West Hollywood, California. Two years ago, we decided to double down and specialize in buzz press, influencer outreach, celebrity partnerships and events. I think that has paid off in spades except for 2020 of course. All of our event clients went away this year and we have had to pivot again and just focus on our other services. Our team has done an excellent job of over-communicating with our clients and come up with creative ways to get their brands out there during this pandemic. This year has been very challenging for all of us and I am proud of everyone trying to get through this together. Events have mostly gone virtual but we have been involved with a couple very small in person events but they are all outdoor, on-site mandatory testing and following strict social distancing protocols. Our main focus though as we move forward will be less event focused and honing in on media relations, influencer marketing and celebrity partnerships. The whole industry changes monthly it seems so we are navigating our clients the best we can during these times. We will continue to pivot and do what we need to keep our clients in front and center while remaining positive, uplifting and safe during these extraordinary times!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
LA is such a different place since the pandemic took hold here. It was not too long ago I was out 5 days a week for nightly meetings, events and/or personal dinner gatherings. Now, I have spent more time in the comfort of my home than my usual jaunts around the city. Since the city allowed for outdoor dining, I have ventured out more and here are some of my favorites…Because I love the drive from WeHo to Malibu, I always plan to enjoy a nice weekend brunch at Little Beach House Malibu. What’s not to like about having a meal whilst the waves are crashing on the shore or people watching the throngs of humans flocking to Nobu next door. After brunch, we usual hang, shop, grab coffee at Mlaibu Country Mart. Back in LA, I have been spending more and more time at San Vicente Bungalows, Tower Bar, Olivetta on the Rooftop of La Peer Hotel and FloWing Bungalows. You need a membership at 2 out of those 4 but this is LA after all and you are bound to have a friend or two that can grant you access in case you aren’t a member. For physical activies, I don’t think I have spent so much time outdoors so I have been going hiking at Fryman Canyon since Runyon is a bit too crowded. I also have been taking daytime trips to Huntington Gardens and Angeles National Forest. I never realized how gorgeous these places were and have a newfound admiration for them in the midst of this pandemic.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I owe a lot of my success to ALL the tireless team members who have been a part of the Entertainment Fusion Group family for the past 15 years. Every single person contributed to the company’s success in one way or another and that should definitely be recognized. I also need to give a shoutout to my partner in life Peter Philipp Wingsoe who has helmed that ship for many years before venturing off to Asia to become CEO to many brands out there.

Website: www.efgpr.com, https://linktr.ee/Rembrandt
Instagram: @rembrandt, @efgpr
Linkedin: https://www.linkedin.com/in/rembrandtflores/
Twitter: https://mobile.twitter.com/rembrandtflores
Facebook: https://www.facebook.com/rembrandtflores
Other: TikTok: https://www.tiktok.com/@1mwr?source=h5_m

Image Credits
Mark “sh0tw3ll” Enriquez

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