We had the good fortune of connecting with Renato Sebastiani and we’ve shared our conversation below.
Hi Renato, what’s something about your industry that outsiders are probably unaware of?
People who are not involved in the music industry look at our world as it is strictly related to creativity, Now creativity is obviously fundamental, but in actuality there is a lot of work that needs to be done that is not related to the creative process itself. See promotion for artists, admin pretty much for everyone and in general a musician, producer, songwriter or artist needs to be knowledgeable about the industry if they want to go anywhere. It is more technical than many would think
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My world is all about music and sound. I guess that what sets me apart is my personal style, the kind of songs I tend to write and the production I craft around each song. I am currently very excited about the new single I co-wrote for this European band distributed by Universal that is now on the radios over there and seems to be doing really well (cross fingers it keeps going that way!) I do not feel arrived, actually even with a few successes, I still feel far from achieving my goals, but If I got anywhere is by pure persistence, I think that’s the one thing I would pick among all things. As far as lessons I learned, there are so many, but maybe the most important one is value the people you work with, make them feel important and make sure people are comfortable to work with you. Your network of colleagues are your main tool of survival. Well R&C Music Los Angeles is a small company, but very dedicated. We love what we do and we like to create a family atmosphere among us when we collaborate on a project, because that sense of affinity is crucial to make good authentic music.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am big fan of Downtown LA and a foodie at the same time, so I would drag my friends to Central Market to have a fun dinner with diverse food, then I would probably show them some fun time at Cliffton’s and maybe some late night drinks at Perch with the view of DTLA. I like all of the places above for the fact that people can mingle and get to meet new friends or maybe future collaborators.
Who else deserves some credit and recognition?
Obviously no one gets where they are without the contribution of others, we either recognize it or we don’t, but that doesn’t make it less real. I had the support of friends and family to persisting what I though I could do best, but I also have to thank those who tanked the opinion I had of myself because those moments allowed me to adjust my perspective and increase the work that was and always is needed to get to my next level. The book that helped me a lot in my own field is Murphy’s Laws of Songwriting. It’s simple, forward and rich of precious advises