We had the good fortune of connecting with René, Pat, Eduardo and we’ve shared our conversation below.

Hi René, Pat, Eduardo, we’d love to hear more about how you thought about starting your own business?
When we decided to start our own business together it seemed organic since we all had a mutual respect for each other and each other’s work ethic. We have a combined experience of 20 years in apparel and wanted to take this chance and see where it could go! We were just a couple of creative fashion entrepreneurs hanging out around ten years ago in our little studio garage we like to now call the “Garagement” and were chatting about how overly branded all clothing was, specifically hoodies.

Let’s talk shop? Tell us more about your career, what can you share with our community?
When we started Klothwork you couldn’t walk into a store without seeing a hoodie plastered in bright-colored branded logos. We always preferred simple, not letting the brand define us but actually the opposite. And with that, Klothwork was born. The name defines the “Kloth on your back and the Work you do yourself to make it cool without a flashy brand printed across your chest. Of course, there were blank apparel companies at the time but they mainly marketed to wholesalers that would buy their blanks for the sole purpose of printing logos on them. We manufactured our blanks and that was the brand. It caught on fast and now the “no name” products are cool. We make high-quality apparel at an affordable price point. Our consumers get to fit in where they want, hence our tagline: Klothwork – “Wear do you FiT in?

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Venice for sure! Abbot Kinney is the heart of the best restaurants and boutiques!Who else deserves some credit and recognition?
Those who achieve the extraordinary are usually the most ordinary because they have nothing to prove to anybody. Be Humble. Aaron Lauritsen

Website: Www.Klothwork.com

Instagram: @klothwork

Twitter: @klothwork

Facebook: @klothwork

Youtube: @klothwork

Other: Pinterest @klothwork

Image Credits
Jason Cook is the best photographer in the South Bay area and is credited for these photos! Not to mention he’s pretty funny.

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