We had the good fortune of connecting with Rhett Logan and we’ve shared our conversation below.
Hi Rhett, why did you decide to pursue a creative path?
It always seemed like a natural extension of myself, to express my thoughts and feelings through an artistic medium. Sometimes I’ll look at work from 5 or more years ago and think, “Oh, so that’s what was going on with me at that time.” You unravel parts of your inner self through the traces you leave behind, with art it’s just more apparent and exaggerated. So, it seemed really obvious to me that the direction was a creative one.
The problem with pursuing a career, for me, was less trying to figure out whether it should be creative or academic, and more what to focus on. I’ve been doing visual art and design, music, creative writing, and a host of other stuff for many years now. I graduated graphic communication design at university, I chose it because I thought it would be the most practical, now I do copywriting and reviews for a music store. In an ideal world, I wouldn’t call myself an illustrator or designer but rather an emotional translator, because you’re just using whatever medium you have at your disposal to communicate an emotional message to someone.
Graphic design, specifically, is something I grew up taking an interest in. I started discovering music when I was 11 and collecting vinyl and CDs when I was 13. The artists I listened to always had really elaborate packaging and striking visuals, I loved getting lost in the booklets and covers, getting lost in the worlds they created. Being able to see one message communicated through separate yet intertwining mediums in that way was definitely influential to me. Designing music packaging has always been a kind of dream for me and it’s something I’ve taken with me throughout my career.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’d like to think I have a unique perspective with my work! Being multidisciplinary, everything informs everything else and I can see how unrelated, disparate things can inform and lock into eachother. I love contradiction and polysemy, so I try to approach my work with a maximalist eye and an ability to be interpreted in different ways while still communicating something really specific.
I guess my fatal flaw in that sense is having so many big feeling ideas and being really enthusiastic about them, and then not seeing them through. The pandemic hitting us halfway through my second year of university definitely didn’t help with that, but I try not to give into hindsight too much. We have so much time to realise our artistic visions, there’s really no rush!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’m so grateful to the creative communities I inhabit. It’s so easy to feel alone in this hypermediated postcovid climate, but I really wouldn’t be anywhere or anything without my peers. The nurturing, guidance, and resources creative communities provide, especially online, is unfathomably important. Even if you feel like you’re not taking advantage of those things or not reaching your full potential, simply just existing in the same space as other people will make all the difference.
Specifically I’d like to thank my Nano writers, Feral Entropy girls, Mutants Mixtape and extended mutant family, UCA friends and classmates, TypeHaus designers, all the other friends I’ve made and creatives I’ve met along the way, and especially Ariel Molina who recommended me!
Website: https://anakdotcom.carrd.co/
Instagram: https://www.instagram.com/anakdotorg/
Other: https://www.behance.net/rhettlogan https://soundcloud.com/anakdotcom