We had the good fortune of connecting with Robin Greene and we’ve shared our conversation below.

Hi Robin, we’d love to hear about how you approach risk and risk-taking
I think the risk I took at the very start of my career was the catalyst for just about everything that came after it. When I was a junior in college it was my dream to work for a publication like Vanity Fair and at some point I got up the courage to cold email the photo editor about an internship opportunity. She wrote me back immediately. This was my first affirmation of the concept that when you go outside your comfort zone oftentimes the universe reciprocates, or at least I fully understood then that I wasn’t getting anywhere without trying. Although Vanity Fair had filled their intern roster at that time, it gave me the hope I needed to reach out to a number of other photo editors at popular magazines. Within two week’s time I was packing up to move to New York City for an internship with Seventeen. Taking the risk of moving to a big city across the country where I didn’t know anyone, have any income or a place to live, all on two weeks notice was ultimately what kickstarted my whole career. Fast forward to my foray into artist representation and, years later, starting my own artist agency, I can trace it all back to risks I’ve taken along the way.

What should our readers know about your business?
I recently launched Holl & Artists, a boutique photo agency representing four wonderful photographers. I had heard a lot of feedback and discontent over the years working in the industry about representation, photographers always having one problem or another with their agency. I saw a need in the artist representation space for an agency that was more approachable and more hands-on. I think what makes us stand out is our personality, everything we put out there feels like there is someone real behind it. I think the biggest thing I’m still navigating with starting my own business is how, and when, to delegate. I know in order to grow, I will need to start relinquishing a bit of control- this is so hard for me! But I truly believe that the success of my career will always depend on finding the right people to surround myself with, whether that be the right artists, collaborators, mentors, or colleagues.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m actually quite new to LA myself, so we would be exploring together! I have a major affinity for the East side of LA, so I’d look forward to walking (and eating) my way through the Los Feliz, Silverlake, and Echo Park neighborhoods.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout is to my husband who is my biggest cheerleader. Thank you for your almost daily, sometimes twice daily, pep talks.

Website: www.hollandartists.com

Instagram: @hollandartists

Linkedin: https://www.linkedin.com/company/holl-artists

Image Credits
Nicole Mason

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