We had the good fortune of connecting with Roger Artola and we’ve shared our conversation below.
Hi Roger, what is the most important factor behind your success?
I think there are many factors for the success of my production company Art LA. I think the ultimate factor would be to simply have fun on set, be passionate about what you do. I feel that when I can have fun on set I can be in a head space of pure creativity. There is no egos involved and I feel that my clients can always feel my sense of excitement and passion, this ultimately gets them excited and keeps them coming back time and time again. So the best advice that I can give is to always love what you do and don’t be afraid to let it show because your passion and excitement is contagious and a set full of passion will always lead to an amazing project.
Alright, so let’s move onto what keeps you busy professionally?
My journey was not an easy one it took me almost losing my life to give me the courage to move to LA and try my luck at the film industry. Almost ten years ago I had a truck land onto of my car and almost crush me to death after surviving that accident I was in crippling pain for months i could barely walk or get out of bed. One day I laid in bed and prayed to whoever was listening that if they took the pain away I would do something with my life. The next morning I woke up pain free this was an absolute miracle and a sign to go after my dream. Shortly after my friend Nathan invited me out to Vegas to work on a James Cameron project Cirque de Soleil 3D. At the time I had a full-time job at a dental office and I had a choice to make, lose this amazing opportunity or swing for the fences. So five hours later I was on a plane to Vegas. This was the first project I ever got to work on in the film industry so I was like a kid in Disneyland it was one of the most beautiful experice and I got to meet some talented people and even meet the cast and crew of Cirque. I worked as a 3D tech for about a month and a half and I loved every minute of it. When I returned home I knew this was my destiny shortly after I moved from my hometown of Vancouver Washington and took a crack at LA. The first year was the most difficult. I moved to LA with the assumption that one of my friends was going to get me a job with a big production house. The day I arrived my friend said “oh yea by by the way I got fired” I was on my own. I tried everything that first year sound mixing, acting, distribution, 3d conversion and many others I had no idea what I wanted to do until one day a friend put a camera in my hand and said “take this shoot something over the weekend.” So I did I shot a little short with my cousin of him shuffling a form of dancing. Afterward I showed it to my friend and to my surprise he was very upset I asked him “was it that bad?” He responded “I’m never letting you use my camera again!” when I asked why he said “I don’t want you to get better than me!” After this I moved back home for a short time this time I wanted to save up my money buy my own equipment and never need to rely on anyone for work. So I did just that I got a job at Deluxe and started to build up my gear with each paycheck. One day I had enough to buy a Red camera. All my friends told me it was a bad idea they all said its too expensive or that I wouldn’t get my money back. Getting that camera changed my career shortly after I was getting booked on music videos and short films then feature films until nine years later Im here working with artist like Snoop dog and Quincy Jones and have filmed over nine feature films. I love what I do and I am living my dream. So what I can say is never put a time limit on your dream, if you fight long and hard enough it will happen.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would first do a beach day in Malibu and make our way to Santa Monica, there’s plenty of amazing places to eat or drink at. The Observatory is always a great hike and going inside of it a great adventure. for the night life I would say one night at the Universal City Walk plenty to eat and drink. North Hollywood is also a fun place to bar hop with The Federal Big Wangs and Brickyard lots to do and amazing drinks to try. If you have the time Yosemite is an amazing place to go its beautiful and not too far. You have to see Beverly Hills, that’s what I love about LA so many fun places to go and the beaches are gorgeous.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give my shoutout to YT university or youtube as most call it. If you want to be in the film industry everything you need to know is at your fingertips and most of it is on YouTube. I built my entire business off of YouTube. I learned how to edit, fly drones, shoot on my Red camera, and special effects etc I can go on forever. What my point is that if you’re hungry enough you can learn anything you want online.
Linkedin: Roger Artola