We had the good fortune of connecting with Roman LC Martinez and we’ve shared our conversation below.
Hi Roman, what was your thought process behind starting your own business?
I founded Film Reframed as a direct response to requests from peers in my industry.
The more information I shared about cinematic composition and visual storytelling, the more it became apparent that professional filmmakers had not learned these ideas in a traditional film school or on-set learning experience.
I had friends, family, and strangers from around the world sending me emails with growing curiosity. Once it was clear that there was an excited and engaged audience for this material, I set aside the projects I had been working and devoted time to serving my community in the way they were asking for it.
It comes down to a simple idea: I saw an opportunity to provide value to my community. The rest has become a mission of how to grow its quality, accessibility, and sustainability.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Film Reframed is an online film education platform dedicated to re-thinking film school.
We focus our instruction on framing and composition, because the arrangement of elements within a frame is the foundation of visual storytelling. Each shot in a film contains layers of narrative meaning, communicating conscious and unconscious information to audiences in a powerful way.
The idea of intentional shot design through composition is under-educated, and as a result many professional filmmakers still don’t know how to articulate their visual ideas. We found that many of our students came from years of higher education in film and only learned how to capture images, not create them.
That’s where we provide unique, instructive value.
By helping filmmakers learning the principles of composition, we help them create effective, memorable shots and truly develop their unique director’s voice.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If you followed me around on my perfect Saturday, you’d find yourself sitting at Dinosaur Coffee! They have exceptionally good coffee and lighting (and did I mention an “elevated” Dinosaur themed decor?).
We’d spend the day sketching at the Getty Museum, and by night, I’d take you to Simpang Asia in Palms (Near Culver City) for an amazing (and affordable) Indonesian dinner.
Then, maybe we’d cruise back up the 405 for a night of Axe-Throwing at LA-AX in North Hollywood, and circle back for a midnight movie at the New Beverly Cinema.Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Our online film education platform wouldn’t exist without the Caviar Connects series, produced by Ellie Goodwin in April of 2020. Their act of goodwill to provide free learning resources to filmmakers at the start of the pandemic brought me in contact with my first global audience of filmmakers.