We had the good fortune of connecting with Ron Adkins and we’ve shared our conversation below.
Hi Ron, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
I’ve always felt like my mission and purpose was to build something very unique that doesn’t exist in the marketplace. A platform that could hopefully serve as a beacon to create content that’s going to represent the spectrum of who we are as black and brown people and the possibility of what we can do.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Paradise Valley Studios is a creative collective that inspires and enables communities of color to tell their stories through film, photography and design. What sets us apart from others is in addition to our creative services is we purchase and option Intellectual Properties of various mediums to develop for Television and Film.
Currently my partners and I are working with Federal Films ; a newly activated film, television, and creative content expansion of Universal Music Group, on an adaptation of the autobiography ‘Rock-N-Roll Victims, the Story of a Band Called “Death”.
It is a family story about three African-American brothers, David Hackney and his siblings Bobby and Dannis Hackney who went on to play evocative, political, and eerily prophetic rock in Motown-dominated Detroit in the 1970s before punk rock exploded in the U.S.
Questlove of The Roots on the band “This is the Ramones, but two years earlier.”
By having a great since of compelling storytelling and being able to recognize where it may fit in todays market has helped me tremendously. As well as having an array of diverse contacts within in and outside of the industry as helped me business wise.
The Pandemic caused a challenged networking wise but it also created opportunities for internal development. As a company and studio we really took the time to develop our brand, content and image as well as create other streams of revenue outside of media such as monetizing IP/Content through merchandise and crypto.
Its no longer enough to simply produce good content or provide a great service. People and Audiences want to know and follow your brands story. We’re in the business of telling stories.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Im a fan of the The Getty Center. The Getty Center has so many hidden gems from photography and art exhibitions, impressive architecture, lush garden and spectacular city views.
Whats great about The Getty Center is that its 15 minutes away from Nobu, Malibu. If you are looking to explore exotic foods, Toban Yaki is a must-try.
Places I like to hang out are Lemeirt Park and Little Ethiopia. There are a lot of interesting events and cafes in those areas and here get to experience “Black” LA
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
If you make a living at this business, holy shit, you are the 1%, and you should be hella proud of it. I think all of my creative colleagues that are able to make a living, doing what they love deserves recognition in my story.
Linkedin: Ron Adkins
Facebook: Ron Adkins
Youtube: Paradise Valley Studios
photo by Francisco “Pancho” De Pablo