We had the good fortune of connecting with Ronique King and we’ve shared our conversation below.
Hi Ronique, can you walk us through the thought-process of starting your business?
I started Callico California for two reasons, creative expression and freedom. I find we as people often get stuck in the rat race because we have responsibilities, and that sometimes these obligations run our life far more than our actual desires. I am also a firm believer that working for yourself gives you the ultimate form of freedom, control of your time. Having the option to decide how you’d like to spend your day is something that makes me innately more happy. With that said I knew I wanted to combine my artistic passions and spiritual beliefs in whatever direction I decided to go.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Growing up I did a lot of oil painting where I spent large amounts of time mixing colors and have found that it paid off in regard to my ice dyeing. Now dyeing brings me that same joy oil painting once did. Not knowing how any of my pieces will turn out is kind of fun. Sometimes it’s great the first try and other times not so much. As Bob Ross said, “they’re no mistakes, only happy accidents.” And because it is such a hands on process for me, each piece really is one of a kind. I couldn’t duplicate exact results if I tried. Over time because I enjoy it so much I do see Callico evolving into a beautiful hand dyed loungewear line. That’s the goal at at least, to create wearable art that can make its way into anyone’s everyday life. Since Callico California is my attempt at combining the artist within me along with my spiritual side, the idea to combine crystals along with my brand as an “accessory” was a no-brainer. I’ve found that my customer tends to be drawn to that side of themselves, only cementing my decision to include more holistic items within my brand.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
A few places I think everyone needs to see would be: Disneyland-Even as an adult when you go there and really emerge yourself in the experience I find it to be a great escape. And knowing that all of these little details came from peoples mind in a time when life and technology was so different makes me appreciate it that much more. But if you don’t care about any of that, I’d still show up for the dole whip, corn dog, and pineapple spears. Venice Beach- for me this is quintessential LA. I grew up going here all the time as a kid and it’s still one of my favorite places. C & O’s off the boardwalk is a great place to stop for yummy Italian especially at night if you want to sing That’s Amoré with a bunch of mostly tone deaf strangers. Self Realization Center off of Sunset is a great place where once you get inside you forget you’re in the city.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
So many things / people conspired to get me where I am today. My Granny for always being there throughout my life deserves a blanket shoutout. My mother has to be given credit for my spirituality. For a large portion of my youth I went to a private religious school that left me feeling void of faith. As I grew up I read books and sort of developed my own relationship with God. However, around 22-23 my mom convinced me to go to a Reiki class with her and it changed my life. So much so that I went on to become a Reiki Master and can now share what I believe to be my true gift with others. I would also have to shoutout my two best friends Ashley and Alexis for always supporting me and making me laugh til I cry. They keep me sane and I wouldn’t be me without them. Lastly, Tiffany from Bold Swim deserves a shoutout. We met at an event in LA we both were vendors at and have stayed in touch. She has in my mind become sort of a big sister/mentor because she’s inspiring and always encouraging with my business. It’s nice when women see other women as their allies and not their competition. Her support is genuine and means more to me than she knows…One of the books that helped put things in to perspective for me along the way was A New Earth by Eckhart Tolle. I’ve read it a handful of times now and am constantly finding something new that I seem to have missed before. Highly recommend.