We had the good fortune of connecting with Ross Cranwell and we’ve shared our conversation below.

Hi Ross, can you walk us through the thought-process of starting your business?
After working in marketing for 15 years in China and the US, I saw how important video, especially short-form, was in connecting with your audience. The problem was that it was so hard for marketers to spin up short-form video, and to keep it on-brand. Designers and video editors were a bottleneck for marketers to produce video at scale, so we set up Milk Video to meet that need.

What should our readers know about your business?
With Milk Video, anyone can turn a video into highlights in minutes. Before Milk, you would have to use a series of tools, or outsource to a video editor. In our platform, you can slice and dice the videos in seconds, and then add design layers such as animated captions, logos, progress bars and more.

I’m most excited about the future of short-form video for businesses and organizations. TikTok is dominating the consumer world, but there is no major player in short-form for business to business. A number of non-profits are also using Milk, and is exciting to see them communicate key issues at scale through video.

To validate our idea, my co-founder was incredibly fast at reaching out to people to get feedback. There were a lot of challenges along the way, but his speed of getting actual feedback and our first clients was crucial.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live in Brooklyn, New York. I’d take them into the East Village – the first place I lived in New York, which has some super bars, coffee shops and a real cool Manhattan vibe (in my opinion).

I’d then go to the other side of Manhattan and bring them to the West Village, which has more of a quintessential New York look – where you can sometimes spot a celebrity.

But if time allowed, I’d actually go up and out of the city, and bring my friends up North of the city to the lakes and mountains above Manhattan. Places like Kingston, Amenia, and Rhinebeck are all beautiful little towns, with amazing food and incredible scenery.

Who else deserves some credit and recognition?
It’s the support of my close friends in Shanghai and Ireland, who have always helped me – many of which are entrepreneurs themselves. They provide unconditional support for the business side of things and the personal side. Without them, I would not have been able to grow.

Website: https://milkvideo.com

Linkedin: https://www.linkedin.com/company/milkvideo/

Image Credits
none needed

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