We had the good fortune of connecting with Reginald Bond and we’ve shared our conversation below.
Hi Reginald, we’d love to hear more about how you thought about starting your own business?
My thought process behind starting my own brand/business was that mainly I just wanted something I could call my own. I have a passion for sneakers and I just wanted to bring my brand to life through that passion. End game is I just want to show our youth that we can just be regular people and still get to heights unimaginable if we put the grind in. The streets have such a negative impact on our youth and I just somehow want our youth to look at me and say to themselves… “if he can do it, I can do it” I overall just want to be a positive role model and use my brand as a staple to help provide positivity on our youth!
What should our readers know about your business?
Originally All Things Retro started out as a merch brand in 2018. But I had visions of being so much bigger than just making dope merch. I wanted to build this empire under the ATR umbrella. I created The R.E.T.R.O (Really Excited to Reach Out) Foundation. The foundation was created to assist parents with helping to keep their kids involved in sports and other positive programs. I would donate money from my merch sales to help pay for things like registration fees, cleats, hooping shoes, uniforms, etc. It was my way of giving back but mainly with so much violence and negativity happening in the community, I just wanted to help out where I could and keep as many kids active in sports as possible! Basketball saved my life growing up and sports overall can save a lot of lives, kids just need the opportunity but there are lots of parents that just can’t afford it! So from there 3 years later we created the ATR Retro Rebels Youth Organization! When I tell you this is the most exciting thing I’ve ever did in my life! We plan on building a full blown community center but we have to keep grinding for that. We will get there though, I promise you that! I won’t dare tell you any of this was easy and I overcame all the challenges by finally just believing in myself. Once I had that I CAN REALLY DO THIS mind frame, it was a wrap from there!!! The main lesson, BELIEVE IN YOURSELF! That’s it that’s all, that’s the main lesson BELIEVE IN YOURSELF!!! All I want the world to know about me is that I’m the same person as people we may know, meaning, I’m a black man, I grew up in the hood, I’ve seen everything that goes on out there in the streets, but I chose a different path… and I’m doing everything that I can to help provide a safer and positive path to the young ones behind me. Always pay attention to our youth… Educate, Encourage and Inspire… because Integrity, Character and Ethics always matter!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh man lol! This a tough one! St. Louis is a rough city but one thing I try my best at is to support black business! So there’s places like Bait and Prime 55 restaurants that we would visit. For hangout and chill or have a drink and chill have to hit up Toast Time or STL Happy Hour Bar and Grill, definitely good food, drinks and vibes! Exotic Bar is a new up and coming spot with hookah, good food and vibes. I’m not much of a club person at all at this point in my life but places like Fahrenheit and Sunday Funday at The Marquee I hear are some good vibes! But overall we definitely are going to check out some games depending on the seasons whether it’s basketball or football, that’s what I enjoy, watching kids get busy in their respective sports showing off their talents. Oh yeah definitely have to go check out the ATR Retro Rebels 3rd, 4th and 5th grade bball teams! They get it in!! Last but not least lol, if there’s a Niddy Hush Party, a Wavy Production Party or a Jesse Taylor Comedy show going on… you definitely want to be in the building for one of those events! The city comes out for those events!!!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Actually I have a couple shout outs. My peers provided so much inspiration along with advice and help when I started! So major s/o guys like William Morris (WMFG), Kurt Brady (N3vrmd the Brand) Mark from Take Over SneakerHeads… those guys helped me out a lot and I appreciate them! Special thanks to my city, St. Louis for all the love and support over the past four years. We have really came together as a city and as a community and really put on for each other! It’s a beautiful thing! But my main s/o goes to Amy Vaughn! Like seriously without her my brand is nothing. She’s pretty much the backbone of it all, she believed in me when I didn’t even believe in myself. All the hard work behind the scenes, paperwork, and whatever else I could think of, she’s responsible for it! I may be the face of All Things Retro Brand, ATR Retro Rebels Youth Organization and ATR “Let’s Talk About It” Podcast… but she’s definitely the brains behind the operation! She’s truly appreciated and ATR is nothing without her!
Facebook: @All Things Retro LLC
Youtube: All Things Retro
Other: www.atrretrorebels.org IG: @atr_retrorebels
Shot by Ghost – SBGGFX