We had the good fortune of connecting with Ryan Houston and we’ve shared our conversation below.

Hi Ryan, can you walk us through the thought-process of starting your business?
To be honest I wanted to create my OWN! Make my own lane. I was so grateful to everybody that I worked for and learned from but I was done working for other people. It was time to build my own empire instead of building somebody else’s. I wanted to own my ideas and see a business grow from my dreams. I would watch people on TV like Jay Z and how powerful he was as a business man and I wanted that. The feeling of being the one that sees your vision come to life. I was inspired to make the jump from employee to boss! Of course its scary quitting your job in a secure place in the entertainment industry and becoming a full time entrepreneur, but I knew that sometimes you have to take a big risk for a big out come. I knew that my ideas for events have been proven to not only make a lot of money but make people genuinely happy, uplifted, and inspired. And if I could just put my full energy into creating that for people and I would be successful. I believed I had what it takes to make my goals and dreams happen. So I push fear aside and jumped into the deep end. I think I understood the most important part of the beginning stages is believing in yourself and knowing your about to get knocked down a lot, but that’s what separates the successful from the non successful. If I was knocked down and I had to get up and keep believing in myself. I wasn’t going to take a no to this becoming my reality and that gave me the power and motivation to start my business. 

Let’s talk shop? Tell us more about your career, what can you share with our community?
Im an Industry Entertainment Event Producer. I have always had a passion for bringing people together for a good time. But growing up in LA the “Hollywood Lifestyle” is cool but very repetitive. What sets us apart is the wow factor. Events should create an experience for you. You should be wowed, you should be inspired, and you should be amazed. And that’s what RCE does. We come up with innovative, interactive events that will leave you in awe. We take a regular event and add things that the person coming to the event can not only enjoy but will remember forever. Also something that I am really proud of is the vibe of love in our events. Hollywood events could sometimes feel too “Hollywood” and we want to change that stereotype. We want the room to be filled with love and respect for everybody. Where you can come, BE YOURSELF, and have fun and talk and connect with people. We aim to put people in rooms together that you can build with and go off and be successful! I started out hosting events at different parties and clubs. Ive always been a people person and always wanted to have a good time so it only made since for me to start making my way over to producing events. I started managing my first club where I got to stretch my wings a bit and test drive some of my event ideas and also managing other clients events. My eyes were opened to the possibilities of what I could do. After producing many very successful events there it was time to go off on my own. You would think with my success at the clubs it would be easy and id be able to jump right in and be at the top. Boy was I wrong! I basically started over from the bottom!! But I was very lucky! First I choose an amazing business partner (Craig Posey) to start this journey with which was an perfect decision. He was also in the same field as I was so it was a good match. The great thing was we both over time have built some amazing connections with people. One of the biggest lessons you can learn is making genuine connections with people is worth more than gold in any business. When you truly invest in people and talk and get to know them people are more invested in working with you and building. Theses connections we’ve built allowed us to do so much in the beginning stages. We had friends In every field that we needed to make our business thrive. And since we had real friendships with people we were able to build with them. And that helped us all grow. The biggest thing I want people to take away from our brand is that we are all about positivity, inspiring and uplifting us all . Theres room for us at the top and my goal is to create a beautiful place that you not only connect with great people and go off and do amazing things but you get a full experience that you will remember forever.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well if my best friend was visiting and they wanted to have a good time they would have to be in town for our Good Vibrations Day party!! I love that event because its amazing music, beautiful venue, strong drinks, and just great vibes and energy and with dope people!!! Its always so much fun. The next day would have to be calm and chill so I would take them to Malibu to the beach. Sit out and relax! Theres a place called Malibu Cafe that is just perfect. The ladies love it especially because it so gorgeous. For lunch we would have to eat at Wi Jammin Jamaican Restaurant. The food there is so good. At night I love going to EP & LP rooftop bar. This place has some of the best staff in LA. The drinks and food is great but the ambience is the reason to go! Also a really a fun place! I have some of the most amazing friends in LA so there’s always something fun and exciting to do. So we would meet up with them for a drink or two and then were off. Te ‘Kilas in Hollywood s always a perfect place to start a good night. For some really good food and drinks. The drinks there are strong so watch out!! Then its off to an event!! We love music events, art shows, or anything that has a good vibes and energy. We love to be out and meeting new people and just enjoying life. Life is about living it to the fullest!!!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shout out goes to my MOM and DAD, They deserve all the credit for where I am today. I was the kid that wanted to do everything!! I had my hands in every pot. Ive always known I wanted to be somebody with 7 forms of income so I experimented a lot with what I wanted to do and my parents were ALWAYS there supporting me and encouraging me the whole time. No matter what it was they were there to give me advice, cheer me on and most importantly…. INVESTING MONEY!! My parents always bent over backwards my whole life to help me out and make sure I had the tools I needed to succeed but when I started my own business which is extremely difficult my parents were right there as my silent partners making sure that I could get everything I needed in the beginning stages to present my best self. Im so beyond blessed to have such amazing, supportive, and encouraging parents. Im so thankful and I love you both so much!!! When RCE is at the top Im buying you guys a house and matching cars!!!

Instagram: Ryanthouston12
Linkedin: Ryan Houston
Twitter: @cloudliving12
Facebook: Ryan Houston
Yelp: Ryan H.
Other: Club House Ryan Houston @cloudliving12

Image Credits
Jesse Richmond Lex Scott Davis Calah Scott Jef Fuchs

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