We had the good fortune of connecting with Sam Glaser and we’ve shared our conversation below.
Hi Sam, we’d love to hear about how you approach risk and risk-taking
I am risk averse. I don’t enjoy gambling in Vegas or elsewhere because the pain of a loss is too intense. Certainly not worth the upside of a nominal cash prize from winning. I notice among entrepreneurial friends that their risks eventually pay off and offer a degree of wealth far beyond those who play it safe. Any time I’ve made an investment in any enterprise other than my music, it has failed, filling me with regret. Any time I’ve invested in music, however, even if I finish the project in the red, I still enjoy the life satisfaction of the accomplishment. My life isn’t without risk, of course. Making music is a crazy, unpredictable endeavor that challenges me daily to reach my potential and keep my family fed. Overcoming the risk of attempting a challenging project or performing new material for a large audience is an ultimate thrill. It’s more of a spiritual risk than speculating on a new company or betting on a football game. So, I don’t play the stock market, but I do create my own albums, invest in my studio and help make my clients’ musical dreams come true. My net worth isn’t quite as vast as my friends in real estate or finance, but my core happiness is overflowing.
Alright, so let’s move onto what keeps you busy professionally?
Without my live gigs in this era of Covid, I have been doing zoom concerts and workshops and running my studio. Thankfully I have a “day gig” producing music or I’d be in a serious financial bind right now. A few years back I had a long talk with my dad, who made his living in the garment industry. I was asking about my Grandpa Sam, for whom I was named. I always thought he was the master salesman who brought in the orders. My dad replied, “No, your grandfather was the master of production.” He figured out how to make the clothing efficiently and beautifully, on a mass scale. Indeed, he became one of the founders of the business on the West Coast. A light went on in my head: I’m a music producer! My best class at the University of Colorado, where I had a double major in music and business, was Production Management. Perhaps I got some of that DNA allowing me to see the big picture and the steps to get there. I have a natural feel for balancing creativity and efficiency. My clients may try other STUDIOS, but they come back to Glaser Musicworks because I have a vision for their project and have methodology to get there as efficiently as possible. I have thirty years of experience behind a mixing board composing and producing music in every conceivable genre. Some studios let the artist waste their limited budgets on experiments and creative dead ends. I guide my clients through every step, exceeding their expectations while ensuring they can afford the final product.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Many of my clients come from out of town to record. I am born and raised in LA and have tremendous pride in my hometown. Therefore, I make sure to fill their free days with the best this city has to offer. I love the outdoors so I insist they hit the top spots like Third Street Promenade, Santa Monica Pier, Baldwin Hills Scenic Overlook, First Point Malibu, Venice. If they are hikers or mountain bikers, I have a long list of beloved trails. And just because I make music all day doesn’t mean I don’t want to hear it when I’m not in the studio! I’m a regular at Hotel Café, Catalina Bar and Grill, The Baked Potato, Vibrato, Sofitel, Bogies and Harvelles. On the food front, I keep kosher so I typically recommend Pico ROBERTSONS’s dozens of kosher establishments.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My career wouldn’t be possible without the love and respect of my wife, Marcia. Not only does she do the books for Glaser Musicworks, she also offers incredible support and feedback. She is brutally honest and doesn’t sugarcoat her opinions. I’m ever grateful for her consistency, faith and loyalty. She lets me go out on a limb and pursue my dreams. It’s like I’m a stunt kite weaving through the atmosphere and she is the anchor, holding the strings on the ground. I know she dated CEOs and CFOs before I came around. She had to make the decision to throw her lot with a creative guy with big dreams and passion. I’m lucky she opted to go for the rollercoaster rather than the limo ride. I think she feels lucky too.