We had the good fortune of connecting with Sam & Shermeen Greenmun and we’ve shared our conversation below.

Hi Sam & Shermeen, what’s the most important thing you’ve done for your children?
We feel the most important thing we do for our children as parents is to give them hope. To be present for, listen to and discuss with our children those topics that are important to their happy and healthy development. To show them the possibilities through our everyday actions, home, work and school activities, and learning experiences in a supportive positive manner.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Our luxury apparel business was born to provide an online shopping site with a range of eco-friendly, luxury apparel and wearables. Our launch plan took a detour when Covid arrived in early 2020, as we noticed a shortage of reusable, comfortable, attractive and eco-friendly face mask options here in our own city of Los Angeles and across the entire U.S. So designing, creating and printing custom, reusable face masks became our primary focus for our start-up, and currently still is.
We both work closely together in a very hands-on manner with our entire operation, from creating our own original designs, fabrication and packaging everything by hand and personally checking quality of every item we create for our customers. We are planning to launch three separate luxury apparel lines this Summer which will include many of the usual wearables such as Tshirts, shorts, hats, backpacks, eyewear, etc., for those in need of fresh eco-friendly designs and fashion twists for 2021.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We’re looking forward to hopefully share some exciting places here in Los Angeles this Summer with our out-of-towner friends and family, as there’s such a variety of fun and interesting things to do here in our mild-weathered city. Our family favorites are the beaches from Rancho Palos Verdes to Zuma, including Santa Monica Pier, art installations, museums and the La Brea Tar Pits along the Miracle Mile, the Natural History Museum, many scenic hiking paths leading to overlooks along the Santa Monica Mountains and, of course, some shopping along Melrose. Who else deserves some credit and recognition?
We dedicate our shoutout to our Moms! It’s because of their guidance, sharing of time, talent, experience and encouragement to pursue our interests in art, fashion and family, that we were able to mesh our experience and efforts with our busy family life to start-up our own small business special to us both. Thank you MOM!

Website: wearitiz.com

Instagram: wear.it.iz

Image Credits
Sam Greenmun

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