We had the good fortune of connecting with Samantha Sammetinger-Arizmendi and we’ve shared our conversation below.
Hi Samantha, as a parent, what do you feel is the most meaningful thing you’ve done for them?
As a parent, I want my kids to see that hardwork and persistence pays off. I didn’t finish college (yet) but I took chances and have built myself a career that allows me to follow my heart while being a mom. I have always wanted to be an artist or express myself creatively somehow. Building this cake & dessert business has allowed me to do that while also being with my family. My kids are both little now but I want them to see that their mom is a hard worker and didn’t give up her dreams. I wanted to build something that they will be proud of.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I had a bad ankle injury in 2009 and it was a long process to recover. I had no clue what I was going to do after I healed but I knew I didn’t want to go back into retail. Cakes & desserts never crossed my mind beyond watching cake shows on TV until my sister went to culinary school & started making cakes for family & friends. I jumped in to help her out every once in a while, and eventually we decided it was time for me to take the lead so she could pursue other things. I fell completely in love with drawing up different designs and making them come to life in sugar form. The best part is seeing how happy it made people receiving them! I officially went into business as Sam Samm Custom Cakes May 1st of 2018.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Before Covid I had my family from out of town visit. We hit the regular tourist spots like Disneyland, the beach and L.A. sightseeing. For a regular fun night out we loved strolling around people watching at the Irvine Spectrum and eating at Wahoos. Another place in Anahiem Hills is a restaurant called Tempo that had some amazing Korean barbecue tacos and a bomb margarita flight! So good and yes I still say things are bomb lol.. Benchmark in downtown Santa Ana has the best micheladas and I crave their Ahi Salad. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My entire family has been by my side since day one. When I first started, they all supported me and stood by to help make this happen. My sister Jill is the reason I found cakes. She introduced me into the culinary world. My mom got me my first actual customer. My dad Mike makes all of my cake stands and any contraption I’ve needed. He’s helped me make cake swings, supports and suspend an airplane cake from the ceiling in our home for my son’s first birthday. He think I’m nuts but any idea I come up with he magically helps me make happen. My husband Fernando and other sister Becky, along with my mom, dad and Jill have all gone on countless deliveries, helped late nights, dishes, paperwork, babysitting anything I’ve needed they have all been there. It was definitely a family effort to get me where I am and I appreciate them more than I let them know.
Playful Soul Photography Darian Shantay Photography Oana Foto Fermin Torres