We had the good fortune of connecting with Samira Soroory and we’ve shared our conversation below.
Hi Samira, we’d love to hear more about how you thought about starting your own business?
I remember always wanting to have my own business. I previously worked for other people and used that time to learn from them. I learned from their skills, their business experience, and connecting with others.
Starting my own business was challenging and worth every moment of doubt. After years of working for others as an associate and therapist I always knew I needed to branch out. I had this need to fulfill by being on my own and doing things my own way. After working with some of the top specialists in Anxiety and OCD I had the push to start my own business. I was not mentally ready for it, but the opportunity presented itself. So I went for it!
It was one of the best decisions I have made. It was both rewarding and terrifying. I was afraid of failing. I was aiming for success. It was a rollercoaster. The motivation was always present for me and was even more ignited when I started seeing clients on my own. I finally felt that I made it!
There is a confidence from having your own business that it instills in you. For me, I am proud to say I have my own business.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
While I was in my undergraduate program at UCLA I knew I wanted to do something different. I did not have a desire to be a typical therapist. I wanted to combine my creative background with therapy. At the time I had no idea what I was going to do, but I knew I would figure it out.
During one of my last assignments in college, I realized that I wanted to help others love themselves. I was reading about how the self-esteem of others is influenced by the media and the environment. This made me want to change that stigma. I wanted to create a space where people can feel empowered about themselves. I love to write so I decided to reach people on a mass scale by starting a blog. In 2010, I created DoozyFab.com (now known as SoroWellness.com). I wrote pieces on how daily life can affect us and how to go about it in a confident way. After years of writing content it has now evolved into a blog, a youtube channel, a private practice, and more.
One of my biggest challenges was being different. At the time, there was no other blog I could compare too. No one was talking about confidence and self-esteem. I wanted a website others could go to that would address real problems while helping build their self-esteem.
I am most excited about continuing the brand. I still stick to my mission of helping others love themselves even in the most tedious situations. The SoroWellness brand has helped me branch off into social media, life coaching, and more. More things will be coming soon!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
This is a tough one! I would begin in Santa Monica. Growing up there I am very biased as it is one of my favorite cities. We begin on Ocean Avenue: going on a walk near the rose garden, walking across the bridge to the beach, and renting some rollerblades. At some point, I would definitely head to the Third Street Promenade and then head to lunch at one of my favorite restaurants, Coral Tree Cafe in Brentwood.
I love food. LA, to me, is all about the food! A few of my favorite spots are: Dan Tanas, Gracias Madre, Craig’s, Brentwood Country Mart, Saffron and Rose, and more!
I am a Santa Monica girl at heart and can’t be away from the beach. Any friend of mine you ask they will say I will drag them to the west side towards Santa Monica. It is my favorite!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family has been very supportive of me the entire time. I am blessed to have had their support in pursuing my career path. Along with my amazing family I would like to Shoutout to my mentors!
My very first mentor was Dr. Margo Galdjie. She was the first person I ever interned for while I was attending UCLA. I wanted to make sure that I enjoyed the field I was pursuing and Dr. Galdjie kindly put me under her wing. I learned everything from the importance of confidentiality, networking, workshops, and business. I am so grateful to have had her guide me.