We had the good fortune of connecting with Sara Ahumada and we’ve shared our conversation below.
Hi Sara, what was your thought process behind starting your own business?
I started my business when my third child, and first daughter, was born. I have had a passion for sewing since I was a young girl and my grandmother taught me the basics. I struggled to find cute, modest clothes for little girls in big box stores and decided I could make them myself. I taught myself to sew clothes when she was almost a year old. Upon making her clothes and posting them online, I saw the response from my friends and family and knew I had to start doing the same for other children. Being able to make something I’m so passionate about that makes kiddos feel confident and beautiful is so rewarding. The fact that other mothers (and fathers) trust me to make handmade clothing for their children is so powerful and something I am so grateful for.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I feel that what sets me apart in this space is my passion for what I do. I genuinely love what I create and seeing the response from happy parents and kiddos is worth every ripped out and re-sewn seam. My shop started out small with the standards of never sending anything out that I would not put on my own child. I am a true perfectionist and as my business grows, I cannot leave that behind. I will always focus on quality over quantity. When I started out, I had orders here and there but I wasn’t getting the response I was hoping for intially. It took quite some time to get the word out and grow my customer base. I have gone from all woven dresses to a mostly knit shop within the last year or so and my customer base has grown exponentially. But more importantly, the number of happy, repeat customers I have is what really keeps me going. I have made some of the best friends I have had in my life through the community I have built and that is so rewarding.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My dad came to visit recently from Iowa and we HAD to hit up In-N-Out since he’d never been. 🙂 Good ol’ California staple! We took him to downtown LA to see the stars and hit the beach. There’s nothing quite like California weather so the beach is a must!
Who else deserves some credit and recognition?
My grandmother, Sharon Helgens, taught me how to sew when I was young and nurtured that journey for the duration of my time living in Iowa. She was always so patient and passionate about teaching us how to do anything we were interested in learning, such as sewing, cooking, drawing, and writing. She initially had me learn how to hand stitch things, then we moved on to using the sewing machine to sew straight lines, attaching quilt blocks together, and from there she followed my curiosity and taught me anything and everything I asked of her. There are times I still call her and ask her how she would approach sewing certain things. She is an incredible woman with many talents and I am so grateful for her.
Also, my husband Robert who has been so supportive of my passion from the very beginning. He bought me all of my start-up supplies so I could get my business off the ground and he has allowed me to fill our entire house with fabric. While he may not be knowledgeable when it comes to this craft, he has always been helpful and supportive in any way I have needed him to be throughout the process.
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