We had the good fortune of connecting with Savasia Vida and we’ve shared our conversation below.
Hi Savasia, we’d love to hear more about how you thought about starting your own business?
When I first started WORTHYOPP., I was mainly focused on the message and its impact to the world. I always thought, “there are a lot of clothing brands out there, but what will make mine stand out?” That’s when I came up with the message: Own your worth, overcome anything.
I started out by handing out WORTHYOPP. stickers to friends and pitching the idea behind it so they can understand that it’s more than just a clothing brand — it’s an inclusive, positive movement. I wanted people to wear my clothing not just because of what’s on it but what it represents to the world and how they can relate to it. Material things can be disposable but a powerful message can last forever.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
in 2015 I created WORTHYOPP., short for “worthy opponent”, as a unisex streetwear brand that’s all about owning your worth to overcome anything. However, it’s more than just a brand — it’s a mindset geared to accomplishing anything you want in life. My most proud moments are when customers tell me how the message speaks to them personally and love what it stands for. Moments like those that keep me going, nothing feels better than making a positive impact in someone’s life no matter how small.
Through consistency and passion, I’m grateful for where my brand is today. It takes years to master that rhythm and it’s definitely not an easy path. I’ve learned that the key to that rhythm is understanding that your path is not like any one else; when you stop that competitive mindset, you realize that this is not a race but a marathon and you’re the only one running. Patience needs to be your best friend and adaptability needs to be your side kick. WORTHYOPP. has been through a lot of design changes and different style aesthetics, but those changes are were necessary for me to be completely confident in the brand today.
Being a “WORTHYOPP.” can be powerful and liberating to the individual. It means that you are an opponent to anything that stands in the way of your success.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was visiting, for one of the days I’d first take them to The Butcher, The Baker and The Cappuccino Maker on Sunset Blvd for brunch, then hang out in Venice Beach, get some dinner at Mel’s Fish Shack and finish off with drinks at the Ace Hotel Rooftop Bar in DTLA.
We’ll also visit places like Long Beach, Leimart Park and the Arts District in DTLA. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to dedicate my shoutout to my best friend of now 7 years, Alex Cooper (@xancooper). Throughout the years of WORTHYOPP., he’s always been the one to help out with almost all my showcase events and photoshoots. Without his help and support, it would’ve been much more difficult for me to get my brand to where it is today.
Instagram: @worthyopps / @savagelife.tv (personal)
Photographers: @barnsey.la @shootfordrew @haughtcasting