We had the good fortune of connecting with Scott StJohn and we’ve shared our conversation below.
Hi Scott, can you talk to us a bit about the social impact of your business?
I feel so fortunate about the impact my business has on the world. My wife (Laura) and I created a brand 6 years ago called Strong. Confident. Living. our mission, To upsrial humanity by showing people how to “Become Your You”. We do this with 3 simple concepts. Fitness. Nutrition. & Mindset. So many people these days are stressed out, overweight, feeling judged and just plain lost! Well Laura and I believe that everyone is a “badass”, that the feeling is inside all of us, yet so many don’t understand or are even afraid to be one. We show you how you can be. I say this to everyone when we start with them, “It all starts between your ears”. I’m Chief Attitude Officer for Strong Confident Living and I bring that attitude coaching into every workout I deliver. We’ve specifically designed workouts for the “Beginner Worker Outter”. Those people who don’t look at themselves as fit. Who beat themselves up over it. Who are afraid to walk into a gym, yet don’t know how to start at home. As my wife likes to say, “we got you!” We create simple, but not easy, effective workouts that can be done anywhere. We couple that with an amazing community that literally inspires each other to keep going, and then we top that offer with our “Simple 6” meal plan to give them a framework to create the correct eating habits. So you ask “what impact does our business have on the world?” It has one of the most life changing, positive impacts on people that I’ve seen! We are creating a world of Strong. Confident. People! We are creating a movement that shows people when you learn to take care of yourself first, you then show up even better for everyone else! I feel so fortunate to do what I do!!!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’m a fitness trainer/coach and I’m like no one you’ve ever experienced before. Why? Because I spent 16 yrs in our education business with my wife (we’re 25 yrs in and counting ❤️) creating a learning environment that rose the expectation levels of children. It was hugely successful and made such a deep impact around the country! However I wanted to do more and retired from that to follow my other passion, fitness! So I created a workout program based off the ideals of our educational business. “No Labels, No Limits”. My motto is I don’t care who you are when you walk in, I only care about what you feel when you walk out! I’ve been able to create workouts that challenge the most basic beginner, all the way to the most extreme athlete and I do it with them working out side by side! Anyone can create hard workouts, that’s simple. However not everyone and really only a very few can deliver a workout to any level and make them all feel extremely successful and extremely pushed. This is my “magic”. I have a gift that enables me to reach inside of every single person and pull out the best within them. Again, because there is no CAN’T! I create not only a physical shift in people bodies, but a complete (and most important) mental shift between their ears! So much so that it transcends into all aspects of their lives, forever changing them! 💪🏼❤️💪🏼
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would keep them right here in Malibu! We chose Malibu because of its “remoteness” for being so close to LA. We have a small community here, so it’s mostly very peaceful and quiet. With such a wide variety of trail systems, I’d take them out to hike multiple times. With such beautiful views and challenging trails, I’d let Mother Nature do all the inspiring. I’d cook for them, not bring them out. I’d show them how my KIFS (Keep It F’n Simple) cooking approach leads to such a flavor organic bounty. I’m mostly vegan (but I’m also a hunter, so I do eat what I harvest). I’d show them how to create such easy, quick meals, that are fulfilling and tasty. I’d want to show them this verses taking them out because I want them to understand how simple a truly Strong. Confident. Living. lifestyle is! Of course I’d take them to the beach also!
Who else deserves some credit and recognition?
This one is very simple for me. My late grandfather Sam StJohn. At the age of 8 years old I was whining about not being able to do something to him and he stopped me in my tracts and said this!! “Scott don’t ever let me hear you say the word can’t every again! Can’t is not in the StJohn dictionary and we never use that word”. I’ll never forget that stern (yet loving) look he gave me. I felt so empowered by it. To this day I never use the word and I’ve now passed in onto my 3 boys (my oldest named Sam after him and my others boys are Will & Luke), as well as my entire community.
Instagram: scott_stjohn44 / lauraandscottofficial / strongconfidentliving
Facebook: strongconfidentliving (group & page)