We had the good fortune of connecting with Seran Glanfield and we’ve shared our conversation below.

Hi Seran, what is the most important factor behind your success?
Branding is my favorite topic – so many things contribute to the success of a brand. Having worked with so many boutique fitness studios to help them build their brand and brand presence, I’ve seen first hand how strong and successful brands are built.

And as I reflect on my own brand, there is one factor that really stands out and that is the deep belief in the possibility of the positive impact one human can have on the happiness and wellbeing of another human.

As a Pilates teacher, I’ve observed first-hand the shift that happens when a client or class attendee discovers that inner confidence that comes from taking a class and feeling good about that – the shift in energy that it brings and the hope for perhaps eliminating or avoiding pain.

I deeply believe in the power of movement to develop resilience, confidence and bring happiness.

My mom was a nurse and if I’m honest, I didn’t ever have any desire to go into the world of healthcare. Instead I chose a path in the world of finance. When I first started working on Wall St, I didn’t expect to end up in the world of wellness and fitness working alongside small owner-operated businesses. But, when I decided that I needed a change (the long hours and office politics was not my thing), I decided it was time to focus on doing something more fulfilling, invigorating and something that I was deeply passionate about.

Pilates was that thing. And, I discovered the truly remarkable benefits of this method. Like many, I considered myself to be fit and active (as a runner and triathlete), but this was a different type of movement.

I needed to learn more so I learnt how to teach it and share the pilates method with others.

Slowly after that, I found myself answering questions about business planning, developing onboarding processes and brainstorming marketing strategies for my friends who were also teachers. My business brain was still there and ready to work!

And I discovered that I had some skills that could help teachers and studio owners to become more visible within their community and to share the power of movement to a wider audience, to reach more clients and give the gift of movement and healing to more people.

These conversations evolved into more formal agreements and my business, Spring Three was born.

When I founded Spring Three, coaching boutique fitness studio owners was not a “thing”.

But, I believed that the people I had met as teachers had talent and skills that could change lives.

I see their passion. I know they have important knowledge to share.

I can only do what I do with 100% authenticity because I believe in studio owners and teachers and the incredible impact their work has on their clients and community.

And I want to help them achieve the success and impact they seek for themselves.

At the heart of my business is the desire to make a healthy balanced lifestyle accessible and available to everyone. Because I believe in the impact movement has on health, wellbeing and happiness.

So what is the most important factor behind the success of my brand? An unwavering belief in the power of movement and the people who are committed to sharing movement inspiration with the world.

What should our readers know about your business?
Spring Three is all about developing strategies to help the individual business and business owner. I don’t believe in a cookie-cutter approach, every business is unique in it’s goals and vision and so will need unique strategies to help it grow! That’s what I focus on when I work with studio owners, developing a path forward towards their version of success. A version of success that works for them.

I care deeply about the studios and teachers that I work with and I’ve had the great fortune of working closely with highly sought-after teachers and uber-successful studios. Many of those professional relationships are on-going because businesses evolve and change and the needs of the business, the strategies and the solutions, evolve constantly too. It’s a puzzle that is changing and we need to be nimble and innovative in our business to achieve the success we want.

Who else deserves some credit and recognition?
There are so many people who have impacted my journey in business and fitness and who I’ve had the fortune of working alongside. Alisa Wyatt has been an inspiration as has Ilaria Cavagna – both women are dedicated to pursuing their business dreams and goals with curiosity and hard work!

Website: www.springthree.com

Instagram: https://www.instagram.com/seran_spring_three/

Linkedin: https://www.linkedin.com/in/seranglanfield/

Facebook: https://www.facebook.com/SpringThree

Other: www.pilatesbusinesspodcast.com

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