We had the good fortune of connecting with Shaheen Sadeghi and we’ve shared our conversation below.

Hi Shaheen, we’d love to hear about how you approach risk and risk-taking
For me, it was less about risk and more about… “why do we all have to do it the same way?” When someone tells me that it cannot be done, I take that on as a challenge. I am a sponge. I see and experience life, products, and services that I am surrounded by and think about how I can do it better or improve the experience or emotional connection or make it memorable and meaningful. I suppose that can be interpreted as “risk,” but for me, it is understanding people’s needs and culture, not just bottom line and profits.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Almost 30 years ago, I made the decision to bring together small businesses in America, coming off years of action sports industry and global travel. I recognized early on that all innovation, passion, excitement was driven by small companies or businesses. This is what America was built on and still is. I named my company “The LAB” – acronym for Little American Business. Today, 30 years later, I believe this vision is even more apropos. America is back into micro-manufacturing again. We are crafting things again. Our consumption habits are becoming much more refined and meaningful as opposed to pure consumerism. What I have learned is to believe in people and give people with talent a chance. I hope that my brand has made a difference in my local community and help innovate and reshape our industry.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I either do a SOBECA (South on Bristol, Entertainment, Culture, Arts,) crawl or an Anaheim Packing District crawl. In SOBECA, start at The LAB, food taste all the restaurants and bars, and then walk over to the CAMP to do the same. It makes for an amazing evening. I do the same in Anaheim. Start at Modern Times’ Leisurtown, and walk to the MAKE Building, Packing House, Farmers Park and Packard Building. Nice one stop experience that has an international flavor of food and vibe.

Who else deserves some credit and recognition?
It is never one thing. It is a combination of inspirations. It can come from music, culture, and travel, which are my hobbies and engine. It can come from a book or a person that I have bumped in to. I have so many fond stories and moments. For me, it is the accumulation of these special moments.

Website: www.anaheimpackingdistrict.com and www.thecampsite.com
Instagram: @packingdistrict and @thecampoc
Facebook: facebook.com/packingdistrict and facebook.com/TheCampOC
Yelp: https://www.yelp.com/biz/anaheim-packing-district-anaheim
Youtube: https://www.youtube.com/channel/UCxwVYN1ndAnaq668yfJueww/featured

Image Credits
Modern Times Leisuretown Pool: Corky – Fullerton Foundry The CAMP – Lee de Arkaral The LAB – J3 Productions Packing House – Sarah Rodriguez Packard Building – Packing District

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