We had the good fortune of connecting with Shannon Vonderach and we’ve shared our conversation below.

Hi Shannon, have there been any changes in how you think about work-life balance?
In my mind, work life balance doesn’t exist. It’s especially hard to find when you love and are obsessed with what you do.

When I first started my photography business I set myself up for burnout. I worked around the clock. I worked weekends. I missed friend and family gatherings. I’d bring my laptop everywhere. I didn’t sleep. I ate when I remembered. I struggled to pay my bills. I was miserable.

The mistake: I thought I had to do everything in my business myself.
The solution: Outsourcing. When I finally embraced outsourcing what I disliked or wasn’t my strength, I found myself again.

Now I take mornings for myself. I listen to a podcast while walking my dogs, come home and make coffee, journal (if I feel like it) and open my laptop when I feel ready.

There’s a weird idea trending that you have to do certain things to have the best morning routine or what have you. For instance, “you must hide your phone”, “get out of bed within 10 minutes”, “workout in the morning”, “turn off by 5pm”, etc. When I stopped trying to make my day look what what I was told it was “supposed” to look like and just did what feels right to me, I’ve found I’m much happier.

I’m an intuitive person. I like to work that way too. Some days I’m super productive and motivated in the afternoon while others I can’t focus until evening. Some days I’m extra tired and need a nap mid-day. Some times I work late into the night. My favorite time to write my client emails is late at night in bed with a good tv show. It breaks all the traditional “rules” of when and where you should work, but who made those rules anyway?

I love that my business provides me this freedom to trust my intuition. I try to let it guide me as much as possible. After all, it hasn’t lead me astray yet.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I sent one email and made $2600. That’s when I finally understood why everyone says “you need a list” and the power of email marketing.

My journey into entrepreneurship has had a lot of twists and turns. At the age of 23, I packed up my car and moved to Los Angeles. I started working in the film and tv industry, and although I loved it, after several years of long hours, tough days and little pay, I needed a change.

With zero business experience, I started a wedding photography company which lead me to meet my husband. We met at a wedding (he was a groomsman and I was the photographer) and after getting married, we started, The Vondys, a husband wife wedding photography team giving couples an unforgettable wedding photography experience. We have the world’s best clients and get to work together documenting what’s one of the best day in a couple’s lives. As of today, I’ve been a professional photographer for 10 years.

Then Covid hit and our little photography business came to a grinding halt. It’s a very bittersweet experience because although it was scary, I didn’t realize how much I was craving a change. The pandemic was the catalyst. With my back against the wall, I was determined to figuring out what a pivot in my business could and would actually look like. Thinking back to May 2020, I had no idea how my life was about to change.

I started to pick up online jobs as I could. I helped a girl manager her podcast before assisting a friend of mine (Emily Ryan of Westfield Creative) who owns an email marketing business and realized, I love creating and writing emails! Could I do this as a business? I noticed there weren’t many email marketing companies that focused on helping solopreneurs, small and online businesses, so Mrs. Vondy Emails was born! (I did ask for Emily’s blessing, of course)

Now I simply love what I do. I’ve been kindly dubbed the Email Queen. It is a title I wear proudly and a duty I certainly don’t take lightly. Empowering business owners so they can succeed fills my cup in a way I never imagined possible. As an Email Marketing Manager, it’s truly rewarding getting to write for my client’s businesses, helping them grow and be more successful!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well this is easy, my best friend just visited me recently!

I picked her up at the Burbank Airport (one of the best airports ever) and we went to lunch at Olive & Thyme. Then we visited our favorite plant shop in LA, Potted in Los Feliz. Afterward we wandered Silverlake and enjoyed the cute shops and vibrant streets.

No trip would be complete without a visit to Pizzeria Mozza.

If we’d had a little more time, we would have definitely wandered the Venice Canals, Abbott Kinney and grabbed sushi just about anywhere!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My email business likely wouldn’t exist if it weren’t for Emily Ryan of Westfield Creative!

Website: mrsvondy.com

Instagram: instagram.com/mrs.vondy

Linkedin: https://www.linkedin.com/in/mrsvondy/

Image Credits
Photo credit: The Vondys | thevondys.com

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