We had the good fortune of connecting with Sonia Mendez and we’ve shared our conversation below.

Hi Sonia, can you walk us through the thought-process of starting your business?
My parents were self employed most of my growing up. My dream was to always find something I loved and to be able to earn a living doing that!

Alright, so let’s move onto what keeps you busy professionally?
I am a professional food blogger who spends many hours developing, cooking, photographing and writing about Mexican dishes with traditional ingredients. I am proud to share my Mexican heritage and culture through food. My parents would be so happy. My dad’s dream was a to run a successful family food business. Running a successful food blog doesn’t come easy. It requires a lot of time, effort and some financial investment. I have learned that you need to be consistent, genuine and persistent! If a recipe fails the first and even the second time, you need to be willing to try it a third and maybe a fourth time. This is how you learn. I just want people to know that I am just like everyone else. I get tired and discouraged sometimes, but I have more good days doing this than bad days. It’s very rewarding when I receive heartfelt comments and emails from followers. I simply want to share my journey with all of them. If I can teach them a new recipe or discover new ingredients to share with them, that makes me very happy. Many followers have expressed that they relate to the family stories that I share on my blog. We are all looking to reconnect with those food memories from the past that made us feel loved.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
There’s so much to explore if you drive a few hours. If my best friend were visiting, I would enjoy showing them the beautiful scenery here in northern California. The northern coastline is absolutely breath taking. San Francisco would definitely be on the schedule! The restaurants are diverse and there are several popular large and micro breweries through out the area. I am always intrigued my the menus in some of the breweries. And how could I not mention the many, many food trucks! How fun! I enjoy meeting the food truck owners and experiencing there take on Mexican food.

Who else deserves some credit and recognition?
My parents were my mentors. They taught me that if you work hard and always do the best that you can, you would succeed. I learned to make the best of every situation, even when I hit obstacles along the way. Once I started writing and developing recipes, my fellow Latina food bloggers were, and still are, a great source of support! Mely Martinez(Mexico In My Kitchen), Maggie Unzueta(Mama Maggie’s Kitchen), Vianney Rodriguez(Sweet Life Bake) and Jorge Bravo(Previous Owner Of Hispanic Kitchen), helped me so much along the way. I am still learning and my blog is growing with more and more followers everyday.

Website: https://pinaenlacocina.com/

Instagram: https://www.instagram.com/lapinaenlacocina/

Facebook: https://www.facebook.com/LaPinaEnLaCocina/?show_switched_toast=1&show_invite_to_follow=0&show_switched_tooltip=1&show_podcast_settings=0&show_community_transition=0&show_community_review_changes=0

Other: TikTok https://www.tiktok.com/@lapinaenlacocina?lang=en

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