We had the good fortune of connecting with Stephy So and we’ve shared our conversation below.
Hi Stephy, we’d love to hear about how you approach risk and risk-taking
Risk taking is essential to anyone, especially designers and entrepreneurs. It has played the role of moving me out of my comfort zone to achieve something bigger and experiment often. As a graphic/web designer, I love to experiment with colors, shapes, layouts, typography, etc. It helps me to stay out of creative ruts and deliver the best solutions to my clients. As a photographer, risk taking to me isn’t only about putting me and my camera in danger. It’s about how to push myself to tell a brand’s story by seeing the world’s norms at a different and unique angle. As an entrepreneur, of course, I have to love risks. To me, no risks, no gain. Even if I fail, I learn from it and be a better entrepreneur. This is why risk taking is important. Without taking risks, I wouldn’t know that I could be so confident and be capable of being a better me.
What should our readers know about your business?
Petiteoki is a creative studio specializing in brand photography and video production. Tommy and I both worked in digital for many years and have seen many over-promise, over-price, and cut corners for brands. Some brands’ stories end up lost in the process of trying to stick with the norm, chasing trends. We would like to help brands bringing their stories beyond the norm. Tommy has a long history in marketing agencies and film production, which brings a lot of the technical and strategic approach to executing projects. I come from a design agency background including branding, website design, and illustration. Together we bring unique services to our clients at a more reasonable price. Running a photography business is not an easy task. The internet is a great place to pick up knowledge so people nowadays are able to search how to take photos on their own with a DSLR or phones. To differentiate us apart from the already saturated market, catering to the businesses’ needs and roots with our detailed work is what we strongly believe in.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Assuming Covid is gone forever, first, I would drive my best friend around in LA to experience the well-known “traffic.” Just kidding! Not many people like traffic. I would like to bring my best friend to my favorite ice cream shop, Kansha. It’s located in Torrance and they have the best green tea parfait in LA! I would also take them to visit all the art museums, such as the Broad and the Getty. Other places I would take my friends would be the Japanese markets, such as Tokyo Central and Nijiya Market. We could get some sushi and grill some Japanese barbecue at home. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My friends and families, especially my boyfriend, AKA my life & business partner. I was lucky to meet him at the right time. We share a lot in common from hobbies to professions. We also complement each other. He’s a cinematographer with a moodier style, and I’m a photographer with a colorful style. He always believed in me, trusted me, and supported me no matter what. I would also like to thank my friends, Stacey and Beyah, at Milk+T for being my mentor and sharing their experiences with me all the time. They all inspire me to be a confident person with no fear of failing and keep learning along my journey running a business.