We had the good fortune of connecting with Tati Penkova and we’ve shared our conversation below.
Hi Tati, what role has risk played in your life or career?
Where I came from we say “who doesn’t risk, doesn’t drink champagne”. Well, I’m a big fan or champagne so “risk” is one of my favorite words. Actually, one of my favorite actions in life. Ever since you’re a kid you’re required to make a choice whether you realize it or not. Do I touch this hot stove? Do I eat this candy looking stone? Do I go play with this kid? By choosing one or another you’re taking a risk of making a decision that will affect your entire life. Every event, every person, every action and word could be considered as a perfect example of taking a risk. Many of us just overestimate and misinterpret it by giving it a meaning as something dangerous. Every time when I fear something I consider it as the right sign to take immediate action because by risking, taking a chance to step out of your comfort zone, challenging yourself, you grow and level up in life. What many of us don’t get is you never lose. The amount of life variations is endless. You just flow from one possibility to another. My wish to all of us is to start living conscious life where we make our own decision outside of society opinion. Do what feels right even if it’s scary. Risk it because you always win.
Alright, so let’s move onto what keeps you busy professionally?
I always straggled with describing what I do for leaving. I guess little bit of everything. I’m a photographer or let’s take it a bit wider, a content creator. I develop an idea for brands and individuals and make it live. But I like to call myself an artist because the final product is an art piece. I’ve always been interested in art, fashion and traveling in any of their kinds. I knew that no matter what I do in life I must create and share my vision with others. I’m kinda obsessed with traveling (it gets only bigger with time). As long as I can go places, experience life, cultures and create I’m a happy person. The biggest accent I want to make on EXPERIENCING cultures, not just seeing it and taking a photo but living the life of every single place and becoming one of the locals even for a short period of time. That’s what inspires me and makes my work alive. There are still many challenges along the way. You can never relax because some days you slammed with work and just hoping to get through it physically and emotionally at the same time keeping your identity, quality and creative vision. Other days you’re sort of panicking because you don’t have any projects or clients. Every job is hard but being a freelancer especially in a creative field is very stressful. There is no fixed price to your art and many people don’t value the work you do because they have no idea how much effort time and money are behind each photo or video. The financial side of the business sometimes kills your desire to create because you feel pressured. The art is free and beautiful and it comes to you naturally. That’s why to keep the flow going I take few weeks/months off and travel for a while. I find places that give me emotions and inspire my artistic vision. Each of my photo is influenced by many places and people that I meet along the way. The deeper meaning and purpose of my work is to tell stories and share them with others and who knows it might help someone along the way.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m lucky to call Los Angeles my home and California is one of the most beautiful places in the world. Whenever someone visits me or asks for a travel advise I recommend doing a road trip along the coast. Good music, great company and the most beautiful nature is always the best idea. But to be specific few of my favorite places and things to do in Cali are: – Balboa Park and Old Town in San Diego – La Jolla Beach – Laguna Beach – Bike riding in Santa Monica/Venice Beach – Paddle Boarding in Marina Del Rey – Catching every possible sunset by the beach, I love Malibu and Topanga for that – So many amazing restaurants in WeHo and Beverly Hills – During the skiing and snowboarding in Big Bear or Mammoth – Spending a weekend and watching the stars in Joshua Tree – Wine tasting in Santa Barbara – Lake Tahoe is the best during the summer but winter is magical as well – Obviously North Cal: Monterey, Big Sur – Walk around cute street of San Francisco I can go on and on but I thinks that’s enough for now
Who else deserves some credit and recognition?
I think every person, book, event deserves a recognition. Your life is a puzzle and every piece fulfill the picture. There are probably hundreds of people who affected my life by giving me the most valuable sometimes very tough life lessons. But the whole process is about learning and you can have endless amount of teacher throughout you life. As long as you learn the lesson you keep moving on. For me personally, books played very important role by giving me a knowledge that I could use and build myself as a person. Here are few of my favorites: Dare to Live: Reflections on Fear, Courage and Wholeness Book by Miriam Subirana The Untethered Soul: The Journey Beyond Yourself Book by Michael Alan Singer 101 Essays That Will Change The Way You Think Book by Brianna Wiest The Way of the Superior Man Book by David Deida Shantaram Novel by Gregory David Roberts