We had the good fortune of connecting with Steve Hartfield and we’ve shared our conversation below.
Hi Steve, is there something that you feel is most responsible for your success?
Courage and Perseverance. The moves I make for the sake of my company largely depends on my confidence and efficiency when it comes to the content I put out. I am not afraid to make mistakes and be the new guy in the room, I’ve done it all my life.
I’ve failed more times than my peers have tried, because as a veteran, you have to focus on the mission regardless of daily setbacks. I ensure to my clients that creativity and performance can be nurtured in a focused environment, and I take it upon myself to set the tone when I show up to work.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I created H.C. LLC, known as HC Post Production, in 2019, as a film production major at The Los Angeles Film School. It is a Service-Disabled Veteran Owned business, specializing in Fashion Photography, Production Coordination, and Post Production services for government agencies and corporate clients. The mission of the company is to hire, crew and connect producers and directors to post-military freelancers in California and Texas.
I largely base my success from my experiences from LAFS and USC Marshall for giving me tangible skills and business acumen to take calculated risks after my transition out of the military. As an emerging company in freelance media, their resources and networking skills gave me the blueprint to land numerous gigs month after month.
The biggest challenges and lessons learned deal with attaching yourself to a specific niche and art form. During 2020 and 2021, I had to work for free numerous times, as I was searching for what I resonated with personally to give my brand its identity. After a year and a half of numerous gigs from Student thesis films to Music Videos; being a PA, CCO, Editor and Story Producer, I knew short form productions and live events would be where I can thrive.
The world needs to know there exists a creative community of Gen-Y veterans who are hungry to lead Fashion, FIlm and Television into the next generation. Creative genius comes from many places and we are ready to show the world we can produce, shoot and edit award winning content locally and nationwide.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love to immerse my friends in culture, art and scenic views, so we would definitely start in Koreatown, Little Ethopia and Little Tokyo for great food, gifts and of course karaoke! Check out the hottest art galleries such as LACMA and MOCA museums to see local and international artists and their work. Also stop by Hollywood Improv and The Laugh Factory to see up and coming comedians and “LA cheap” drinks!
Eating could be a daily exploration of restaurants across the city, such as Ragin Cajun in the south bay, Simply Wholesome in Inglewood, Le Grand in DTLA, or The Grove in Mid-city. Too many to name but no limit on options or styles they would like.
We have to check out Venice Beach and El Porto Beach in order to see a an epic California sunset, and walk along ocean blvd in Santa Monica to take in the nightlife at the Bungalow or the Huntley Hotel.
If we manage to have enough energy at the end of the week, we would have to walk along Hollywood Blvd and take a Universal studios tour to take in the sights of the movie studios and stars.
Who else deserves some credit and recognition?
I would like to show amazing gratitude to The Los Angeles FIlm School Career Development dept. (Cristina Enriquez, Rachel Betts and Steve Longo) for putting their necks out for me! Michelle Fenn, UPM for the TV show “Psychic School”, for allowing me to get OJT as soon as I left film school and delivering resource after resource.
And last, but certainly not least, my family and close friends who give me love and a “kick in the butt” to face life head-on and win!
Other: Google: “HC Post Production”