We had the good fortune of connecting with Johnny Smoke and we’ve shared our conversation below.
Hi Johnny, we’d love to hear about how you approach risk and risk-taking
Right on! Thank you for sharing this time with me.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We started Sun City Rags with the idea of creating and sharing the things we love with others. The majority of our goods are handmade by us, and everything we do starts from that place of sincerity, love and authenticity. If it’s not something we personally would use or wear, we won’t sell it. In many ways our business is an extension of us.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
That’s easy! We’re regulars at Musso&Frank on Hollywood Blvd. and we take everyone who visits there. It’s been there for 100 years and thr staff there is like an extended family.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
If it wasn’t for the love & support of our friends and family, I don’t think there would be a Sun City Rags.
photos by: Anthony Minassian