We had the good fortune of connecting with Suze Yalof Schwartz and we’ve shared our conversation below.
Hi Suze, can you share the most important lesson you’ve learned over the course of your career?
The most important thing I’ve learned is that I can figure out how to do anything. That doesn’t always mean I am good at it, but to me the best part of running Unplug has been that I get to learn new things every day! Sometimes I even shock myself when I hear myself speaking to tech-savvy people in their language…
What should our readers know about your business?
When I first learned meditation from my mother-in-law in 2021, I experienced how powerful it was. I am so happy that I did not just keep it to myself but instead chose to devote my entire life to sharing it. I am most proud of how many lives we have impacted and the unbelievable stories I hear from the people who meditate on the Unplug app, in the studio and even our teacher training program. The ripple of this brand has been massive – from pain patients to war survivors, people suffering from fertility issues, depression, lack of sleep, anxiety, even groups of surgeons, police officers and huge corporate companies – the impact has been so positive and heart warming. The other thing I am most proud of is my ability to discover the most incredible meditation teachers who I get to share with people all over the globe. We have hit 1 million meditators and I feel like we are just starting.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The first stop would be the Unplug studio in the evening – it is such a cool scene! Other stops would include eating dinner at SoHo House in Malibu, walking on the beach in Santa Monica, breakfast at Shutters, shopping on Abbot Kinney Blvd. and of course Mystic Journey bookstore for a reading with Josh (the numerologist), hiking in Will Rogers, and getting dumplings in Chinatown!
Who else deserves some credit and recognition?
I would have to say Jalina Wallace, my executive assistant – I get to say yes to everything because she is a master at the details and follow through. She makes the yes possible and cares as much as I do! The other person would be my husband Marc Schwartz who helps me with all the big decisions when I need a big brain.