We had the good fortune of connecting with Tamira Wells and we’ve shared our conversation below.
Hi Tamira, what was your thought process behind starting your own business?
I relaunched the business to pay homage to my late aunt and uncle who were the original founders of the brand in the 90’s. My uncle was a graphic artist and created the brand to celebrate African American Culture. I wanted to continue the legacy and share the history of the brand
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
What sets me apart from others I am rebuilding a legacy. My uncle was a graphic designer and created the images and my aunt was a trunk model for Michael Kors and worked closely with Manolo Blahnik. She had a lot of experience in the fashion industry. I am proud of relaunching the brand in 2016 to pay homage to them and to continue their legacy. New Heritage was featured on several 90’s sitcoms and movies such as Boomerang, Fresh Prince of Bel-Air and In Living Color.
It hasn’t been easy there has been plenty of setbacks frustrations but I must continue to build generational wealth. I want people to see what it means to be financially secure and to be able to continue a family legacy. I want New Heritage to survive and thrive for generations to come.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I enjoy taking people out and showing them a good time in Los Angeles. A week long trip in LA would look like this Concerto Cafe in Koreatown , H Cafe Koreatown, Academy Museum of Motion Pictures Museum, California African American Museum, A day at The Getty, Manhattan Beach, Malibu Beach, Malibu Cafe, LACMA jazz night on Friday, Korean BBq Moodaepo II, Leimert park on Sunday to listen to drum circle and shop local black owned Sole Folks boutique, Fairfax Flea market on Sunday too , Cara Restaurant for dinner, Cocktails Mama Shelter , Ep & Lp , The Board Museum, Shopping at the Grove, Beverly Center, Melrose, thrift shopping, 88thx11mile party and See you soon party hear some of the hottest dj’s in LA spin
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to dedicate this interview to my late aunt and uncle who created a legacy that I can continue
Goapele Angela Rye