We had the good fortune of connecting with Thee Hermanas and we’ve shared our conversation below.
Hi Thee, other than deciding to work for yourself, what else do you think played a pivotal role in your story?
Besides starting up a business with many competitors the single most important decision we made that contributed to our success was expanding our services through social media. Expanding (as all small business owners might know) can be exciting but scary as well; especially through social media because 1. we all know it’s not always a judgement free place and 2. often times it’s a hit or miss depending on what consumers/followers are looking for. As sisters interested in the same artistry it was a sort of instinct for us to realize that we would love to teach others what we know which is how we came up with the idea of choreographing quinceaneras. Expanding on social media has definitely brought us more opportunities, clients, and collaborations. We are constantly aiming to expand and improve our service/skills but with that comes eliminating doubt and fears by just going for it because, “Either it will work out, or it wont. That’s life” (@theloveinspired).
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Thee Hermanas is a small business located in the LA area and was established in April 2019. Thee Hermanas is ran by 3 sisters and we are very passionate about what we do. All three of us have known from a young age that we’ve wanted to teach together; now that we’ve started this small choreographing business our next goal is to have a studio of our own to continue growing and sharing our passion. Throughout our dancing career many friends and families have encouraged us to start a business of our own it took us a few years to gain the confidence in ourselves, but in 2019 a friend referred us to someone who was looking for a choreographer for their quince and the rest is history. While dancing and choreographing is something we’re very passionate about we also love being apart of our clients special days. Teaching is not an easy task especially when clients have little to no experience, throughout the process it’s normal to see frustration in some people, but as performers we can relate to this frustration and we are there not only to teach, but to answer every question and constantly encourage them that they can do it. So no, not every event is easy, but seeing the process and seeing our clients grow and develop this sense of confidence fills our hearts. Thee Hermanas is continuing to grow and we plan to learn everything we can from the financial to social aspect of the business. We are passionate about what we do and love to share the art of dance and performing with others; to have our choreography apart of a client’s big day means so much to us especially when they get to enjoy themselves and add their own personality to it. Starting this business has brought us closer together and we love creating a sense of trust and family with our own clients.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
A week long trip calls for exploring good food and chill locations. We’d definitely have to start them off by taking them to an amazing breakfast spot; Flappy Jacks has the best pancakes with the best service and is located in the city of Glendora. It wouldn’t be a successful trip without early morning coffee dates to some of our favorite coffee shops (Collaborative, Postres, and Patria). Hikes (to the Hollywood sign) and trails are also a must especially on a good sunny day. Finally, the trip wouldn’t be complete without a drive along the coast to watch the beautiful sunset. Who else deserves some credit and recognition?
Right off the bat, our mom has given us an endless amount of support from the moment we started choreographing as Thee Hermanas. While she is definitely our #1 fan and personal uber driver, she is also a great manager that constantly offers business/financial insight, and helps keep track of our clients and payments. Kareli Montoya, the director of Thee Academy also deserves a big shout out. We joined Kareli’s professional company Ballet Folklorico de Los Angeles in 2017, after learning about our interest in choreogrpahing quinceaneras, weddings, and other events she decided to put Thee Hermanas on the schedule for this Spring session to help us get our name out there and to use the studio that our customers/clients can comfortably rehearse in.
One more thank you to Chris Burr aka El Alburr for encouraging us to promote and write about our small business.
Julie Salas Rodriguez Christopher Burr