We had the good fortune of connecting with Tony Pu and we’ve shared our conversation below.
Hi Tony, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
Many people think that creative work is about being wildly imaginative. But when it comes to marketing, especially with goals and expectations, creative work is guided by not imagination but concrete information, and serves to deliver not only experience but also results. On that note, creative work is much more about solving problems than expressing emotions; otherwise we call it art making.
Alright, so let’s move onto what keeps you busy professionally?
I am a creative working in the digital marketing and advertising field. For my work, it is an interesting combination of utilizing business and data analytics to make informed and logical decisions, as well as producing empathy-arousing creatives that appeal to emotions.
Currently I am also starting my own MCN business with a focus on YouTube, trying to expand my footings in the content creation field sharing both values and experiences with a wide variety of audience.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Pasadena is my favorite city in the greater LA area. Whenever I am in Pasadena, I always feel immersed in the history and culture of the town; yet it is also packed with energy and convenience of a modern city. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My parents deserve the most credit as they always remind me to keep an open mind. With that mindset I have been embracing interdisciplinary learning, from math to social sciences, from art to business. Interdisciplinary thinking indeed has been the greatest source of inspiration for my work.
I am also grateful for all the people I have worked with and for in my career. They have made it possible for me to experiment, experience, learn, and grow with a variety of opportunities.