We had the good fortune of connecting with Topee Parker and we’ve shared our conversation below.
Hi Topee, can you walk us through the thought-process of starting your business?
My thought process behind starting my business was to provide something that was missing, a authentic streetwear brand. Before starting my brand I felt like everything in the streetwear industry was starting to look the same, I hated it. I decided to create “RareAF®️“ to creatively disrupt everything. That’s why I always say we are here to be disruptive, not fit in. Provide products that people can live with and give my consumers retail experience at every “RareAF®️“ event.
Let’s talk shop? Tell us more about your career, what can you share with our community?
RareAF®️ Is my art, my baby, my everything. RareAF®️ Is a authentic streetwear brand, that alone set us apart from others because we’re creating what we want to create. We’re not following anything any other brand is doing. I am very proud of the growth of RareAF®️ and super excited about what the future hold for us. I am where I’m at because of my drive and creativity, my drive to keep creating and keep getting better over time. It not a easy journey but I keep God first and keep working that’s how I overcome my challenges. But though it all I’ve learn a lot. Three of my biggest lessons I’ve learn is to always follow my guts feelings, believe in myself and and be patient. When it’s all said and done, I want the world to know that RareAF®️ was create to show others that ANYTHING is possible. DON’T LET ANYONE TELL YOU WHAT YOU CAN OR CAN’T DO.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Anything art I’m into, sad to say I’m not into sport at.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
To be my honest. My shoutout will be to all friends, family and consumers that really push my brand, they’re the real driving force of my business. They got business in places that I’m beyond grateful for. I’m not gonna lie and tell you I’m a marketing expert. I create grate products, one of the mean reasons those products sellout is because of the people who believe in my vision. So once again my shutout is to all those people who have been pushing the brand “RareAF®️“.