We had the good fortune of connecting with Toyia Jackson and we’ve shared our conversation below.
Hi Toyia, can you tell us more about your background and the role it’s played in shaping who you are today?
I was born in Inglewood, raised mostly in Long Beach. My mother and I were homeless during the early years of my life. When we first obtained housing I attended a pre-school in a manufactured building on 107th and Vermont in South Central Los Angeles. I remember my mother always telling me that education was important and to respect people from all walks of life. We would sometimes pass by the University of Souther California and she would always say how much she wanted to attend there. I completed one of my masters degrees there. I met my biological father for the first time at 35 years old. The power of persistence, forgiveness, self-forgiveness, education, social capital, and emotional intelligence, has been a reoccurring them throughout my life.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Currently I head a few companies, in order not to be long winded I will highlight a few. Iconic Choice Advisors is near and dear to my heart as it is business consulting firm focusing on millennial and urban entrepreneurs. The clients we serve come from the culture of being shocked to find out the corporate ladder we have been taught to climb has changed. We built this company to help entrepreneurs, founders, and organizations avoid some of the pitfalls of running a business. Iconic Choice Management is an entertainment management firm started by myself, my husband, and father in law. We focus on an elite group of artist and production teams for the purpose of development, licensing, placements, and distribution. I have been in real estate for over 10 years. My experience in real estate has increased my negotiation skills in business. The journey has not been easy. When I first started I had no idea the challenges ahead. I had to start and stop, lose money, and go through business partners several times. The key was finding my voice, understanding industry language, leveraging social capital, using best business practices, and trusting my instinct. My brand is built on understanding the demographics and how I can be of service to them. As a business advisor I believe in speaking the language of the client and building a business plan based on their “why.”
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would take them to my favorite happy hours, art galleries, and the beach. If possible I would take them to a spoken word venue or live music. The itinerary would surround people watching, good food, and live music.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would love to thank my husband Siggy for his support and coaching and our children. My business partner Dom for grabbing a backpack every-time I say let’s fly to the moon. My Father in law Jackie Jackson for giving me keys to this next phase of my career. My friend and second mom Marissa Mashburn for being the first successful business woman I got to watch make moves with integrity in person. Wesley Flowers, The Clausell’s, The Wrights, the Jacksons, and my extended friends and family. All of whom give me a consistent checks and balances.