We had the good fortune of connecting with Traci Kalaba and we’ve shared our conversation below.
Hi Traci, what was your thought process behind starting your own business?
I’d have to say that my thought process in starting my own business was initially financial independence, But as it has evolved I have begun to realize that it’s really about bringing joy to people. Financial independence is a benefit, but bringing people joy gives me a sense of accomplishment and fuels me to keep building and creating.
Let’s talk shop? Tell us more about your career, what can you share with our community?
This Bakery has been years in the making. I’ve always had a love for creating delicious treats to bring a smile to the faces of the people I love. I have three amazing kids who are my world and keep me very busy and a career as a Lactation Consultant. Both have brought me joy and a sense of accomplishment. Now as the kids have gotten older the desire to “someday” start this baking business has become a reality. The challenges involved have been an opportunity for me to learn and grow while also giving my kids a glimpse of the hard work and time involved in making a business work. It’s been a positive experience all around so far. My brand philosophy is this, a good cookie might just change your entire day. I just want to bring people joy. In the form of a warm cookie!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I was planning a week long visit to LA for a friend I’d start with a trip to Olvera Street and lunch at Cielito Lindo for taquitos. A city tour of Pershing Square, Grand Central Market and Union Station would be in the mix. I’d incorporate a trip to MOCA and the Broad as well. Another one of my favorite things to do is explore the fabric district and the flower mart. So much to see! We’d definitely spend a full day on the beach soaking up the Southern California sun and people watching and maybe a few hikes on the myriad of trails in the local mountains and a nice dinner out at Cafe Stella. Perhaps a drive up to the observatory or even up the crest to watch the sunset and stargaze.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
A lot of folks have encouraged me through the years to start this business but Erika Kraetch, an entrepreneur friend and parent at my youngest sons school was the catalyst for Revival Cakes true beginnings. She asked me to make some cupcakes for a class party. Next came the question “Why are you not doing this as a business!” So many folks had asked the same before but in that moment, with her enthusiasm, and where I was in my personal life it just hit me. “Why aren’t I doing this?” So here I am a little over a year later still going and slowly growing a business that has always been a dream.