We had the good fortune of connecting with Trina Rozen, CPA and we’ve shared our conversation below.
Hi Trina, how do you think about risk?
Risk is something that all entrepreneurs must embrace! Without risk there can never be growth. The reason people don’t take more risks is fear of failure. I love what Steve Jobs said, “The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we’ve got to risk it too.” There you have it. These great people took risks and look at what they accomplished. I feel when we take risks, what we are truly risking is our own egos. I don’t think anyone is inherently comfortable with risk. Risk is something you force yourself to take, powering through the negative emotions. When you do this, you start to view risk as a somewhat normal part of life. It doesn’t happen immediately though. It’s definitely a hard-learned behavior. The risk for me was leaving a comfortable corporate job of more than 10 years with excellent benefits and starting out on my own with a book of about 200 clients I purchased from a retiring CPA. If I knew of all the adversities and how hard it was going to be my first few year, I would never have left my corporate job! I would have talked myself out of starting my own practice. But that’s the beauty about taking risk — you don’t know what you don’t know, and then you just have to deal with and make it work once you are in it.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Working in a large entertainment corporation for a decade was a great way for me to begin my career as a CPA, but I began to feel removed from people. I wanted to create a more personal relationship with clients and build a community where I could have more of an impact on individual lives. Following my passion for working one-on-one with people, I started a side tax business. When that grew too large for me to handle and keep my corporate job, I took the leap and went all-in on my own private practice. I know it might be hard for someone who doesn’t love numbers to imagine but tax compliance is near and dear to my heart! And helping my clients navigate their personal and business finances is very rewarding for me. Since starting my own company 8 years ago, I’ve attracted a clientele that appreciates an empathetic CPA. And this year I started a division called Writers’ Room CPA to serve the many professional writers who were coming to me with specific needs. I have loved watching these creatives take charge of their finances so they are free of worry and can do more of what they love.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Old Town Pasadena, Sunset Plaza, Eat at Mercado Pasadena, Javiers New Port Beach, Water Grill Downtown, Breakfast at Mike and Ann’s South Pasadena
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Bob Schneider, CPA
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