We had the good fortune of connecting with Relvyn Lopez and we’ve shared our conversation below.
Hi Relvyn, what role has risk played in your life or career?
Life isn’t always about putting yourself in uncomfortable situations, but the best way to grow is to put yourself through experiences outside of your level of comfort and allow yourself to navigate the unknown. I believe risk is powerful when in proper context. Putting yourself in a dangerous situation is not the type of risk I’m referring to, but instead the type of risk that could potentially help you get to the next level of whatever goal you’re trying to reach. The biggest risk I’ve taken is moving to Los Angeles in August of 2019 with only $1,600 and no job. I didn’t see a future for myself in Dallas, where I was born and raised. I knew I wanted to work in the music industry and that Dallas wouldn’t have enough resources for me to properly excel in the field. I was depressed, unemployed, my car had just gotten repossessed, and frankly, I didn’t have much to lose. I decided to book a one-way flight to Los Angeles and figure out the rest when the time came. A year and a half later, I am fully employed at the University of California, Los Angeles which means I’m financially stable. I signed my first apartment lease. I’ve launched my artist content marketing business in which I create marketing and promotional material for artists’ rollouts. I’m working on my own music now and have begun strategizing my very first clothing brand. That initial risk I took paid off in the end. If I hadn’t taken that risk, I would have probably been really depressed back in Dallas. I wouldn’t be so far ahead in achieving my goals. And I definitely would not have ran into Beyonce at a target in LA!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Social media is ever-changing and that creates channels for marketers to get even more creative with how they’re able to market and brand an artist. I took advantage of this need in the music industry and decided to create assets for artists and labels to use when they release an album, single, or music video. These assets consist of vertical videos for story features, promotional banners for social media, Spotify canvases, and more. I learned a lot of what I do now thanks to my two internships in college. The first one was at a PR/Marketing firm in Dallas called CultureHype and the second internship was at a music management label titled Grass Fed Music. Both of these internships helped me expand my knowledge in marketing, public relations, social media, and A&R work. This helped me become a well-rounded music industry professional. One of the biggest takeaways from my experiences is that we can’t sit around and wait for an opportunity to land on our laps. We truly have to find a way to get closer to our goals ourselves. Whether it’s putting ourselves out there and cold-pitching our products and services to desired demographics or learning skills on our own, anything can happen once we apply ourselves fully. I love the saying, “you miss 100% of the shots you don’t shoot.” Ultimately, I just love being creative and uplifting other artists, specifically of color. I think we all have potential to succeed with added knowledge and application. Helping artists release their music in an effective and professional manner can really elevate their brand and help them get their music to further parts of the world, which is just as much of a serotonin-inducer for me as it is for the artist. We both end up creating the ultimate experience for their fans and followers through music and creative marketing.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Melrose Trading Post – Perfect area for creatives and fashion lovers! I love coming here just to check out new clothing made by local fashion designers and to be around creatives. Pitfire Artisan Pizza – The North Hollywood location has a BEAUTIFUL patio with a long literal fire-pit area. Makes for the perfect location for a date, gathering of friends, or a solo retreat! I’ve had my fair share of moments where I come here and order their DELICIOUS honey bear pizza while finishing work on my laptop and jamming out to music on my airpods. Night time preferred. Manhattan Beach – This is my favorite beach located next to the cutest beach town. Great space. Beautiful views. It’s away from the tourist crowds. Definitely a top spot. I would have more spots but the pandemic has made it difficult to venture out! The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shoutout #1: Michael Ocampo – I don’t where I’d be had my roommate not taken a chance on housing a stranger. A year and a half later and we’re practically brothers. Thanks Michael! Shoutout #2: Nael Atweh – One of the best artist managers out there and specifically the one who I’ve learned the most from when it comes to music business. Shoutout #3: Ericka Mendoza – She’s the reason I ultimately decided to move to LA. Her transition to Los Angeles made me question my life. Now she’s one of my closest friends out here and is also a music marketing mogul!