We had the good fortune of connecting with Tsvetta Kaleynska and we’ve shared our conversation below.
Hi Tsvetta, can you walk us through the thought-process of starting your business?
For many years I worked at a large media agency in New York City, which had various products and offerings. I started as an intern in the Social Media department and I left the company as the Manager of the same division. My work involved a lot of writing, which was somewhat unnatural to me, given English is not my first language. I quickly learned the ropes of the job and started analyzing and interpreting millions of datasets turning them into valuable findings and recommendations for clients. After working in some tech roles at software companies, I saw a trend across all my employers, which I wasn’t a fan of. In my 11+ years in the Social Media and Business Intelligence space, I have seen how Fortune500’s digital strategies get outsourced to cheap and inexperienced labor – from setup, to research to planning.
I have seen this over and over again and have also witnessed the critical outcomes from poorly driven analytics firsthand. I always put my customers’ needs and trust first, hence why I founded RILA GLOBAL CONSULTING – a true strategic consultancy with projects executed by globally renowned experts. I still remember my first week of entrepreneurship, I received a letter from a former part-time employer that they would sue me shall I continue with registering my company. While I was upset and disappointed by their decision, I pushed through the difficulties and never stopped. Because my dreams will never stop and nor shall yours.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Using Artificial Intelligence to power, grow and educate brands, RILA GLOBAL CONSULTING harnesses various datasets and software to process millions of data points and create actionable business recommendations. The consultancy provides insights for multiple company use cases including marketing & PR, sales, customer service, product ideation, market & competitive analysis, M&A, financial risk, and others. Operated out of New York City, RILA GLOBAL CONSULTING recently expanded to London and Singapore. Our team provides a complete suite of analytics services, addressing their customer data & reporting needs. We absolutely pride ourselves on being the best in class for our Research & Insights offering, providing deep-dive reports to both brand and agency clients.
My road has been far away from easy and smooth – quite the opposite actually, but what would a successful business be without a good story of struggles and tears? 🙂 While I faced many challenges along the way, I persevered through all because I truly believed in myself. I learned that life is a series of ups and downs and knowing how to handle the very highs and the very lows is part of being successful. I always cherish each and every single day because I know nothing lasts forever and time is a gift.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
What would be a trip to Los Angeles without going to Griffith Observatory, The Grove, Petro’s in Manhattan Beach, and Marina del Rey? 🙂
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to dedicate this shoutout to the Girls Leading Our World (GLOW) -an inspirational female empowerment organization in Bulgaria. The Leadership Academy is a unique seven-day experience that, every year, brings together 75 young ladies aged between 14 and 18. It promotes the belief that every young woman has her own potential, waiting to be unleashed. Through a variety of interactive sessions and simulations, the girls work on improving their self-esteem and leadership skills. Leadership Academy GLOW is a rewarding and exciting transformational journey that teaches its travelers to dream, believe and act!
GLOW and Peace Corps solidified my ability to think big, and when you grew up in a post-Communist country at the time I did, thinking big just wasn’t available. I’m so thankful for everyone I learned from through the Peace Corps and GLOW Bulgaria. Today, I am an entrepreneur and business owner of RILA GLOBAL CONSULTING because these organizations and people I met through my experience made this possible. Becoming adept in English with the Peace Corps and learning through GLOW that it was okay to have ambition and explore my talents were building blocks for my success. Quite simply, I’m not afraid to follow my dreams; no woman should be.