We had the good fortune of connecting with Twanna Toliver and we’ve shared our conversation below.
Hi Twanna, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
I started coaching women who wanted to take the talents, skills and gifts outside the confines of a corporate office because it was I experience the same frustrations while I worked in corporate. At the time finding a business coach or mentor was hard to come by and I found myself feeling isolated and joining several community and business groups in order piece together the knowledge I needed to start and build my brand. I want to be the business coach that I wish I had back when I first started.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Empowering and equipping women with the practical tools and strategies who are in the pre-launch phase of starting their business or ready to brand themselves outside of their current professional roles is my superpower. I ran my own beauty brand for several years, before dissolving my business back in 2010. I know firsthand, the challenges they face. My cautionary story is what I share with my clients to make sure they don’t make the same mistakes that I made. Not asking for help and was just one of the major hurdles that I had to overcome.
As a Creative Business Coach, I work specifically with women who want to start a beauty brand but I have worked with doctors who want to take their knowledge beyond the 15 minutes office visit as well as women who want to start other product based businesses. My clients see me as a trusted and friendly business coach that gives them back time and energy trying to piece meal information from various sources.
My brand story is that I’m a spirited catalyst for reinvention for ambitious women that are being underutilized in their corporate career by empowering them to shed limiting beliefs, dare to change and unleash their highest potential through entrepreneurship.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
As a New York native, LA is one of my favorite cities to visit. I make every effort to stay close to Santa Monica beach. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Joining a business incubator for women back in 2018 changed my life and business. It was called the Conquer Club, Founded by Natalie MacNeil.
Check out the Higher Than This podcast: https://pod.co/
Laura Boyd – images of me Melanie Wesslock – product photos