We had the good fortune of connecting with Tyler Case and we’ve shared our conversation below.
Hi Tyler, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
My cofounder Donovan and I came up with the idea for Untapped Life while sitting at a coffee shop one Saturday in Venice Beach. Upon sharing each of our plans for that Saturday night, we realized neither of us felt particularly excited for what was lined up. That got us thinking. What was missing? While there’s nothing inherently wrong about going to that staple bar with the same people, Donovan and I discovered that we were craving an elevated experience. That ideal experience consisted of a few things to start. We wanted to stimulate all of our senses, enjoy innovative art, create authentic connection, and contribute in a meaningful way. In other words, we wanted to grow. There is a plethora of talent in big cities, Los Angeles specifically, and so much of it is undiscovered. It’s everywhere, but at the same time it is nowhere because many of these Artist and Creatives do not have a platform yet. Looking around the coffee shop I couldn’t help but wonder, “Is that the next Quentin Tarantino, in the corner working on his magnum opus?” or, “Is that the next Sarah Blakely sketching her billion-dollar invention?” It was then that we set out to create a space for those up-and-comers, to Untapp that imaginative potential, and bring it to the Enthusiasts like us.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’ve shifted creative “professions” a few times over the years. I started out in front of the camera and moved to VO booths, production meetings, writers rooms, and recording studios. My creative energy has never ebbed, just redirected into whatever form the time calls for. I pride myself in my adaptability and I think that has been a crucial part of my success. I am pretty quick to say “yes”, and figure it out as I go. I’ll never be done creating, and Untapped Life is another medium though which I can express my beliefs while empowering other Artists, Creatives, and Enthusiasts. It’s never been easy, and it won’t ever get easier. You face a lot of adversity, even in creative spaces, when you are taking something that doesn’t exist and bringing it into the world for others to enjoy.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’d take them on a long cruise down Sunset, and up PCH to Malibu. We’d surf, eat tacos out of the back of a truck, and later I’d introduce them to my other great friends. We’d go to Cafe Chez Marie and Tuscan Sun. We’d hike my favorite secret spot and definitely stop by the Hollywood sign. We’d ride my Bonneville through the canyons and play paddle tennis in Venice Beach. We’d create a cocktail night and enjoy food from local restauranteurs.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I am in the position I am today due to the support (and criticism) of my family and friends. I am blessed to have a support network initially launched by my mom, Dianne, who gave me confidence in my dreams from a very early age. My sisters Ally and Jessi are my secret weapons and the first people I call when I need straight up advice. Long gone are the days of sugar-coating commentary and I am forever grateful for their candor. I’m proud to dish it right back out when I get the same call. A special shoutout goes to those who doubted me openly. It takes courage to do that, and it invariably creates introspection. Thankfully my beliefs and desires outweigh the doubt, which just adds fuel to the fire.