We had the good fortune of connecting with Victoria Lily Shaffer and we’ve shared our conversation below.

Hi Victoria Lily, what’s something about your industry that outsiders are probably unaware of?
I combined my love for entertainment with my passion for rescue. I recently wrote a book called “Pup Culture: Stories, Tips, and the Importance of Adopting a Dog” and launched my own rescue fittingly called Pup Culture Rescue. Any opportunity I have to make content, whether in the form of a book or a show, I will take because more people need to be inspired to adopt a dog. It is unlike any experience and it will change your world. When I get lost in the comments section of an interview I did or a video I made, there is always a mix of remarks. Many people supporting rescue and my efforts, but others saying there are bigger issues to fix or that I am just looking for a pat on the back. The thing people don’t realize is how much work truly goes into running a rescue. I apply my entertainment experience and production skills to rescue all the time and I don’t share every little thing I do because there is simply no time. Rescue is an extremely emotional and difficult thing to do each day. We are cleaning up the mess of our community that has caused so many dogs to be displaced, homeless, and euthanized. It never gets easier seeing dogs suffer but it is always made better when that dog finds their forever home.

Alright, so let’s move onto what keeps you busy professionally?
Since I was in high school I always wanted to be a host but I was lacking a topic that I was truly passionate about. When I started fostering dogs and immersing myself in the rescue world, I realized that this community needed a voice. In college, I started a podcast on Pet Life Radio, streaming on iHeart Radio, called “Tails of the City” where I interviewed notable people about their dogs. Once I graduated college, I continued to work in the entertainment industry in production but it was very difficult for me to be behind the camera when I so badly wanted to be in front of it. Once I moved to LA, I found a rescue that supported my hosting aspirations and I started hosting live streams around my foster puppies. The community that came along with this was amazing. They helped me through the beginning of the pandemic when so many of my family members were hospitalized with Covid. When the entertainment industry had shut down, the opportunity to write a book came up. I was terrified. I had never written a book or thought of writing one before but once I committed to it, the pages filled up effortlessly because I was writing about something I was passionate about just like I had been making content. It has made me realize that art, in whatever form, comes naturally when inspired by something you love.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Anything I plan includes my dogs. It makes the outing more fun and paves the way to meet new people.

I would start our day with a stop at Farm Cup Coffee in West Hollywood for a latte and savory pastry. Their spinach and artichoke danish is heavenly and they always give my dogs treats, which is a plus. Then I would continue on to Mandeville Canyon Fire Road in Brentwood for a beautiful hike. Since we’re halfway there, I would finish the day with a trip to Malibu and stop at Malibu Seafood before heading home with tired pups and happy bellies.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to shout out my team at Pup Culture Rescue. I have never done anything that bonds people more than rescue. Finally, a group of women who love dogs just as much as I do and would sacrifice anything for them.

I also want to shout out my mentor, Dub Cornett, who has never stopped believing in me. He sees my vision around the culture of dog ownership and continues to support and further the content I create.

Website: victorialilyshaffer.com / pupculturerescue.org

Instagram: @victorialilyshaffer / @pupculturerescue

Twitter: @victorialily

Facebook: https://www.facebook.com/victorialilyshaffer

Youtube: https://www.youtube.com/channel/UCO71GRsJ3gch3z2JyptjsdQ/featured

Other: Tik Tok: @victorialilyshaffer

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.