We had the good fortune of connecting with Vivian Fierce and we’ve shared our conversation below.
Hi Vivian, we’d love to hear more about how you thought about starting your own business?
I never knew I‘d start a business, but it came naturally as I grew in the entertainment industry. I was very blessed and fortunate to work for some notable companies that gave me a space to listen, watch, and network. I made sure I learned something valuable in every company and created relationships. I’m a connector, love marketing, and always had a passion for curating events. As I was going in and out of the corporate world, I started getting burned out from climbing the ladder. I’ve worked on some great events like EDC, Coachella, and smaller events all around LA. It was then that I realized I could have my own events and clients. I started creating a media kit with all my expertise and started down the list on building a clientele. Then I implemented a package to tap into the social media world by helping with content curation, digital strategy, and cross-promotions with brands and influencers. Through my experience, I started an agency that focused on Influencer Marketing, Social Media Management, and Event Production for Brands. I help celebrities and influencers curate their events and focus on their marketing & social media strategy. No offense to my other clients, but my favorite client has to be my dog @nachocorgo because he makes everyone smile.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Being a LA Native, I could say we have the most incredible cultural and ethnic diversity in the world. Of course, due to Covid, many restaurants are shutting down. Otherwise, I would plan a restaurant crawl all over LA and not think about the diet. Here are my favorite mom and pop places: · Broad Street Oyster Co – Malibu – for their famous warm butter lobster roll with their homemade chips. · Mogumogu – West LA – for their famous Mazemen Deluxe, a Japanese Ramen without any broth with Sliced Pork Chashu, minced pork, and two types of eggs. · Yi Fang – Korea Town – Hands down best Taiwanese Fruit Tea with Boba. They don’t add any fructose, corn syrup, and only use organic sugar. · Howlin Rays – China Town – IYKYK is what everyone would say is the “BEST HOT FRIED CHICKEN in Los Angeles.” · King Taco – Los Angeles – You can’t come to LA without eating any tacos. Their Carne Asada is a staple and a LA classic with their dangerous red sauce. · Magal KBBQ – Korea Town – Korean BBQ is a must in LA. There are so many restaurants, but for me, quality overall you can eat (AYCE). This place is a must, and the service is fantastic! · Newport Seafood – SGV – Home of the world-famous Lobster and Beef Loc Lac. · Pasta Sisters – Los Angeles – Homemade Italian food family-owned. Their Bolognese and burrata cheese on top is the best! Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to dedicate this shout out to my mother who is no longer with me. She came to Los Angeles in the 1950s with my grandmother, who spoke no English. She went to Jefferson High School and graduated in 1970 from UCLA. She is a Korean-American woman who worked hard, created a real estate empire, and never gave up despite any struggle. When I think of my mother, I am motivated to always “work smarter than harder,” as that was her quote. She never allowed herself pity because she was Asian or a woman.