Meet Will Evans | Social Media Mogul

We had the good fortune of connecting with Will Evans and we’ve shared our conversation below.

Hi Will, is there something you can share with us that those outside of the industry might not be aware of?
The most successful people are often the least popular. Fame is not an actual metric for success. I have met people that had more notoriety than me that are often less successful. Many people are charming, charismatic, and witty in front of the camera but lack the depth necessary to monetize those qualities when the cameras are off. If you do have a good sense for business, it’s something you’ll notice right away when you become successful in entertainment. People that we love the most and can identify easily, are not necessarily the most successful. They are just the most popular and visible. I own three (3) brands including the one I’ve established through my personal name. While all are successful, the most successful are the ones consumers don’t realize I am attached too. I believe that analogizes my statement.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Music was my first introduction to the entertainment world. As a rapper, you quickly realize when starting out that EVERYBODY has a song. You have to find a way to not only brand yourself, but stand out from the pack. It could take years for people to even consider taking you seriously. In my case this was absolutely true. I had been working tirelessly for 7 years straight before anyone noticed me. I overcame the lack of success early on by being consistent and not being afraid to say “this is not working. I need to adapt.”. I did not quit! I found my target audience to be this untapped culture of 4 million plus people in a Southern California region called The Inland Empire. This is where I grew up. I began catering my music and content to that audience. I became a representation of the area I grew up in to the world. That’s how I began to stand out. I represented a group of people that had little to no representation in entertainment and I made the world see who we were.

In my personal life I had MANY speed bumps on my road to success. I was incarcerated at 18 years old. I was shot four times at 22 years old. I had lost nearly a dozen loved ones to gun violence in the proceeding years. I still found a way to work through all those things and become successful. It was not easy but it was completely worth it.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would take them directly to the beach. The beach is one of the best things about being from CA. There’s nothing like it in the world to me.

Who else deserves some credit and recognition?
Outside of myself and God, I would credit the majority of my success to my parents and 50 cent. Strange combination right? I’ll explain. My parents gave me everything I needed internally to be successful in life. My mother was a representation of the dreamer and faith filled person that I would need to be in order to truly believe I could accomplish my goals. My father was a representation of the sheer pragmatic, outcome based, business minded person that I would need to become to adapt to the times when things were not working smoothly. 50 Cent represented hope. 50 was a guy that I could look at as a reference point of not only the possibilities but what I would actually look like when I did have success. From the music, skits, acting, platform building, executive producing, investing, and business he was an absolute representation of hustle for me. He allowed me to think outside the box of just one form of entertainment. He also represented someone who was from a similar environment and same obstacles as myself that ‘made it’. Between God, my parents, and 50 cent there should definitely be some shared credit for my success.

Website: urbanlegendwillevans.com

Instagram: instagram.com/urbanlegendwillevans

Twitter: twitter.com/will3vans

Youtube: youtube.com/willevans

Image Credits
Archie Howard III Jasmine Persley